Outage problems at Bing Ads continue to plague the search engine's conversion reporting platform, leaving advertisers without visibility into spend, as well as campaign performance like impressions, clicks, and conversions. … Read the whole story
Google will stop running display ads in the Adobe Flash format on the Google Display Network or through DoubleClick in favor of HTML5, and … Read the whole story
While department stores will see 34.5% of the traffic for Valentine's Day purchases, 27.9% of consumers say they will shop online, per National Retail … Read the whole story
Rauxa has appointed Gina Alshuler to CEO from president, succeeding the founder Jill Gwaltney, who launched the company in 1999. The company has also … Read the whole story
On "Safer Internet Day" (SID) Tuesday, Google updated Gmail to warn users when they send or receive emails over unsecured connections. SID is an … Read the whole story
Beacons are driving mobile coupons and redemption rates are on the rise. Several new studies are out indicating that the growth of beacons around … Read the whole story
Guess what! B2B marketing doesn't have to suck. In fact, it's getting "sexy." I don't mean B2B marketing is starting to push the boundaries … Read the whole story