It may sound a little philosophical, but data improves the customer experience when it becomes accessible to all parts of an organization, and it also makes employees rethink processes inside … Read the whole story
Moz launched into keyword research this week with a tool the company calls Keyword Explorer. The tool takes users through the entire research process … Read the whole story
Media companies losing their lunch to Google had years to see it coming and today's news that Interpublic's Magna Global unit struck a $250 … Read the whole story
In an announcement reminiscent of the kind of stories that would kick-start the golden age network upfront TV advertising marketplace, Interpublic's Magna Global unit … Read the whole story
There's a simple way to make advertising great again. It's called emotion. Most online advertising is targeted, which means it is efficient in media … Read the whole story
Taking over New York's South Street Seaport on Tuesday evening, AOL threw a carnival-like NewFront dubbed "Access" to showcase its commitment to online video, … Read the whole story
A report from MoffettNathanson Research titled The Digital Duopoly concludes that Google and Facebook drove two-thirds of the industry's growth last year. Read the whole story
Sam Cox, former VP of global partnerships at MediaMath, has moved to Google as group product manager for AdX Buy Side and Policy, Real-Time … Read the whole story
As stodgy as they may seem to the Millennial generation raised in their backseats, minivans may soon be riding on the cutting edge again, … Read the whole story
Like the teen generations that came before them, today's teens are concerned about appearances, image and their place in the social caste system of … Read the whole story
Mother's Day email marketing should incorporate emotional language, according to a Persado and Yes Lifecycle Marketing study released Monday. Subject lines that evoke emotion … Read the whole story
Qubit released a feature in its platform that creates a layer of data to target advertisements to consumers in real time as they make … Read the whole story