Google will lose about $35 million in advertising revenue as a result of its ban on payday loan ads to protect searchers from predatory lenders, according to research released Thursday … Read the whole story
Officials at the U.S. Federal Trade Commission (FTC) reportedly are revisiting the question of whether Google has abused its dominance in the Internet search … Read the whole story
Google favors paid-search ads that match the intent of the query, so it should come as no surprise to marketers that 23% of all … Read the whole story
Adobe has a new approach to attribution based on an algorithmic method that measures the impact of marketing on success. The first release of … Read the whole story
But m-commerce efforts still haven't found their groove, with 78% of shoppers who have tried to use their phones to buy something saying they … Read the whole story
"The consumer electronics space tends to post longer-than-average videos," Stephen Bradley, L2 managing director, tells "Marketing Daily." "People can search for them. All of … Read the whole story
Keep it personal, meaningful and unique and you'll be telling stories just like Spotify. Read the whole story
Allowing Internet service providers to serve behaviorally targeted ads would mark a "retreat from what Americans have always expected from their networks," FCC Chairman … Read the whole story
Pay no mind to the suggestion that the programmatic revolution has left creatives behind. Quite the contrary. Human touch is very much needed. Creativity … Read the whole story
When we buy in real time, we can know a lot about where the audience might be in their life at that second. This … Read the whole story
MSN, ESPN, and conservative news aggregator the Drudge Report together account for a remarkable 20% of all online news consumed by U.S. audiences, SimilarWeb … Read the whole story