A picture gets brands only so far, but telling a story through an experience opens the world to discovery and searches, providing an opportunity to expand on local, earned and … Read the whole story
Google is bringing Shopping ads to image search results and will serve up local inventory information in a box that appears with maps and … Read the whole story
Google made a move into quick yet relevant search in text messages, emails and a variety of other mobile apps, but the initial foray … Read the whole story
In more than 50 countries, Taboola said it more than doubled its reach from 500 million unique users a year ago. The company first … Read the whole story
Enhanced campaigns and universal campaigns give Google control of where ads go, with one notable exception. Last year, Google allowed advertisers to create separate … Read the whole story
Marketers tend to focus much attention on various cohorts - Baby Boomers, Gen X, and Millennials being the primary groups on everyone's radar today. … Read the whole story
It's now clear that Google is going to keep throwing social services against the wall until one finally sticks. Its latest fling is Spaces … Read the whole story
Spokeo may have to face a privacy lawsuit for allegedly displaying incorrect information about consumers, but only if they can show the errors caused … Read the whole story