Looking at data from the top 100 apps that use Opera MediaWorks' mobile ad platform to monetize traffic, the company found that mobile users individually spend about 30 minutes in … Read the whole story
Google will process billions of voice searches as people become comfortable speaking to a virtual assistant in a home networking hub, once again changing … Read the whole story
Google yesterday introduced Google Home, a rival to Amazon's Echo and whatever Apple is dreaming up as the next iteration of Siri, along with … Read the whole story
Marchex Thursday announced the integration of its mobile advertising analytics platform into Adobe Media Optimizer to give enterprise search marketers relying on inbound phone … Read the whole story
According to a new study by Rapt Media, consumers don't trust content that's pushed at them. Read the whole story
Bing Ads now allows advertisers in the U.S. to preview performance changes in campaigns from one time period to another without leaving the page. Read the whole story
Bots have the potential to reshape the dynamic between brands and consumers, creating a one-to-one, real-time communication channel that is both practical and conversational. … Read the whole story
The vast majority of the biggest national advertisers either are only vaguely familiar with or are completely ignorant about the role so-called "sourced traffic" … Read the whole story
The premium publishing business online is an unequivocal disaster because we operate it as if consumers will always visit our sites regardless of how … Read the whole story
Despite reports on a tightening of the so-called "scatter" marketplace heading into this year's upfront network TV advertising negotiations, U.S. media-buying volume declined among … Read the whole story
While much of the conversation in the space revolves around different categories, like mobile search, m-commerce, messaging and social media, Opera says that apps … Read the whole story