Some ideas never die -- they just morph into newer versions. Not that I think we need another public chat forum, but apparently Avner Ronen did. He founded Public, a … Read the whole story
A two-step process will become the next phase in authentication as more devices connected to the Internet and brands rely heavily on cross-channel advertisers … Read the whole story
A search's value is worth nothing if the information isn't trustworthy. But there are ways to fix discrepancies. Read the whole story
Havas Group and Atom Factory have formed a joint venture aimed at bridging the gap between culture and technology. The SMASHD Group includes SMASHD … Read the whole story
CANNES, FRANCE -- Delegates attending Clay Bavor's presentation here this morning thought they were experiencing him live, on a well-lighted stage in the Palais. … Read the whole story
The Standard Media Index says scatter dollars were up 5% -- with cable TV networks posting 6% better revenues, and broadcast networks rising 4%. … Read the whole story
CANNES, FRANCE -- Creativity is often challenged in an era of 24-hour, fast-churning digital production cycle. Yet digital presents opportunity to reach new audiences … Read the whole story
Email marketing technology company Emarsys announced an expansion of its services on Tuesday to include CRM data-driven advertising. Read the whole story
Publishers are still working out how to optimize advertising for the smartphone. The first iteration of mobile advertising was, not surprisingly, the worst: basically, … Read the whole story
On the eve of 2016-17 upfront network TV negotiations, demand in the U.S. ad marketplace continues to expand -- for all media -- according … Read the whole story