The digital shelf is becoming increasingly competitive. Brick-and-mortar market share doesn't guarantee an advantage for brands when it comes to ecommerce. Search can help drive traffic through several emerging innovations … Read the whole story
Paid and organic search campaigns take a back seat to other marketing channels like content creation at large enterprises because many still find it … Read the whole story
Brands and agencies are swimming in data, and they are benefiting enormously from insights that make their campaigns smarter and better targeted. The promise … Read the whole story
Google Fiber has entered into an agreement to acquire San Francisco-based Webpass in an effort to create faster Internet connectivity in the U.S. It … Read the whole story
Broadband providers can "possess a significant power to track user behavior, particularly by observing the domain names of websites visited by users," even when … Read the whole story
AOL is launching a new face-tracking app Thursday at VidCon called Switch. Created by Kanvas, the photo-editing service for teens, Switch allows users to … Read the whole story
Eighty-five percent of all digital advertising dollars don't get spent with premium online publishers. Instead, that ad spend goes to just two companies. What … Read the whole story
Canon USA will announce Thursday at VidCon that Anna Akana, YouTube creator, will become the next Rebel in the company's Rebel with a Cause … Read the whole story
They're just search boxes in disguise, aren't they? Like the old man behind a curtain pulling levers that are meant to impress, they're just … Read the whole story
As AT&T moves deeper into producing online video shows for mobile viewers, it's looking at taking the clips from its popular Hello Lab series … Read the whole story
Move over Millennials, here comes Gen Z. Who are they? Definitions vary but most demographers define Gen Z - also referred to as Centennials, … Read the whole story