Once the "Wild West of the digital marketing frontier," marketers have become less afraid of mobile search and it shows in the lower cost per click and rising Alphabet profits. Read the whole story
Performance agency Performics has partnered with Northwestern University to form a search-based intent research center called Intent Lab. The center, two years in the … Read the whole story
Russell Athletic has launched the Team On advertising campaign, bringing former NFL star Eddie George into the fold as brand ambassador and motivating force. … Read the whole story
Broadband providers protest a decision that, they say, enables the FCC "to become the 'Department of the Internet.'" Read the whole story
Now what matters is how retailers will ramp up their store experience to stay indispensable. If you're a brand that has built its business, … Read the whole story