Brands have their own torch to carry -- the one consumers pass from seeing a search ad to making a purchase. What are people searching for on their mobile devices … Read the whole story
A flurry of data released Monday gives marketers insight into where Olympic TV sponsors and others fall short when making the connection with consumers … Read the whole story
Last week Facebook retaliated against ad blockers by launching an ad-block blocker. This happened on Aug. 9, and by Aug. 11, the good folks … Read the whole story
AOL's resident digital profit David Shing talked with "Search Marketing Daily" during a recent trip to Los Angeles about the trends that brands and … Read the whole story
It's no secret that the advertising business is being revolutionized by data and technology. However, data is not just a matter of gathering information. … Read the whole story
Despite reports that TV viewership of the 2016 Rio Olympics opening ceremony fell short of historic numbers, Google set out to determine whether the … Read the whole story
Bluetext, a digital marketing firm, is finding that there is a window of opportunity to serve business-to-business clients with virtual reality video projects. They're … Read the whole story
Workday and IBM have agreed to a multi-year strategic partnership to collaborate on cloud testing and development, IBM announced on Monday. Read the whole story