Microsoft will rebrand Bing Rewards into Microsoft Rewards in an effort to broaden the program and gain a better understanding of how individuals browse, view and use its products and … Read the whole story
"The Daily Beast" has become increasingly focused on journalism and mapping out the delivery of news articles and content based on audience behavior that … Read the whole story
With a clear definition of a viewable impression in hand, it's time for viewability technology standardization. Advertising needs viewability that is consistent, comprehensive, and … Read the whole story
"Privacy fundamentalists should not prevent those who are willing to give up data on their browsing habits from doing so," the Information Technology and … Read the whole story
Google introduced three new features for AdWords Express Wednesday for small, local and first-time advertisers -- Ad Scheduling, Map Actions, and Verified Calls for … Read the whole story
The Foundry, Time Inc.'s content studio, boasts a real-time advantage that helps inform creative development. Read the whole story
I recently received a message from Amazon urging me to watch its video programming, which is included in my Amazon Prime membership. That certainly … Read the whole story