It has almost become a fad. Google has spent years building apps that test mobile-friendliness and the speed of Web sites, pages and apps. Now Netflix and Ookla have developed … Read the whole story
Bing Ads on Monday announced the "shortlist" of agency winners for its Bing Agency Awards 2016 event scheduled to take place next month. The … Read the whole story
There are many factors to consider in trying to predict when an emerging technology might have its iPhone moment, breaking through from an early-adopter … Read the whole story
A consortium of Chinese investors led by Zhiyong Zhang, chairman of Beijing Miteno Communication Technology, have acquired the ad tech startup Media.net for about … Read the whole story
CTIA, the trade group for the wireless industry, is joining Comcast in urging the Federal Communications Commission to endorse "pay-for-privacy" broadband pricing schemes. Read the whole story
Crowe will be responsible for the marketing of all Meredith media products to consumers. He will also focus on overseeing subscriber acquisition and retention … Read the whole story
The problem of advertising fraud has found a thoughtful opponent in the programmatic space. While buying ads programmatically can greatly enhance targeting and measurement, … Read the whole story