Marketers will need to become more serious about knowing their customers this year. They will want to get the timing perfect, and determine whether they should reach out to them … Read the whole story
Google warned advertisers that a new ranking signal will begin downgrading mobile Web pages next year when "intrusive interstitials" are used. The signal takes … Read the whole story
Veritone, a cloud-based artificial intelligence (AI) media technology company, said it has signed an agreement with Acacia Research, a patent investment group, for up … Read the whole story
A federal appellate panel has directed ad company Turn to respond to arguments by two New York residents who want to proceed in court … Read the whole story
Branch, a linking platform for mobile app marketing, launched a new tool on Tuesday that connects email marketing directly to mobile applications for a … Read the whole story
Pinterest is best known as a network for sharing and saving images. Yet saving written articles is already a popular pastime among users. The … Read the whole story
Not all brands tie and time television advertising spots to run simultaneously with search ads. But when they do, how should marketers think about … Read the whole story