The agency-advertiser relationship continues to change as targeting options and technology mature. The targeting gives marketers more control over their search buys, but how will this require brands and their … Read the whole story
Gannett said the investment is an opportunity to expand its content distribution capabilities and improve user experience, including across messaging platforms. Digg will also … Read the whole story
According to U.K. research company Varn, the number of Brits who do not recognize which search results are paid advertisements has actually increased over … Read the whole story
Crunchbase, an online business intelligence platform created by TechCrunch, announced the launch of Crunchbase Pro on Monday at the TechCrunch Disrupt conference, extending its … Read the whole story
As promising as addressable advertising seems to be in enabling advertisers to reach specific kinds of consumers, it's still subject to the garbage-in/garbage out … Read the whole story
Rapid growth of digital video ads has some new evidence: Higher performance versus display, text and other digital media formats. Read the whole story
In the past few weeks, via the comments I've received on my two (1,2) columns looking at the possible future of media selection and … Read the whole story
The shift in ad industry market share from so-called "analogue" media to "digital" media is accelerating, and the latter is now expected to surpass … Read the whole story
As they have built their Marketing Cloud, Oracle and others have invested mightily in making acquisitions to fill solution gaps in functional areas. Unfortunately … Read the whole story
The rise of technology platforms with massive followings has offered publishers the tantalizing possibility of reaching millions of readers. But as more publishers are … Read the whole story