Marketers are willing to open their pockets and trust Google, Bing, and Yahoo to charge the appropriate cost per click while protecting their brand search term, but this year they … Read the whole story
In a turn of events intended to protect consumers by allowing them to keep searches private, Google has added an "incognito" mode in its … Read the whole story
A lack of standards, and less reliance upon them, could stifle advancements in advertising as the industry undergoes a huge transformation in the next … Read the whole story
The new YouTube app features a simpler interface and is designed to be offline first -- and to work even when there's little to … Read the whole story
Industry consolidation, the importance of data, ongoing tech and platform integrations, programmatic direct deals, and native advertising were highlighted as trends during a Wednesday … Read the whole story
The Internet of Things involves connecting countless devices of varying type and degrees Available C, ultimately leading to a new marketing environment with consumers … Read the whole story
The announcement that 27 big media brands will work with a cooperative digital advertising marketplace named TrustX should not be a surprise. We think … Read the whole story
Abandoned shopping cart retargeting emails are the most successful automated messages that a marketer can program in, but make sure they stick to what … Read the whole story