Local marketing technology company SweetIQ has launched an integration with local recommendations directory Yelp to help brands optimize and monitor the impact of business listings on in-store foot traffic. Read the whole story
Only one-third of marketers participating in study released by the Mobile Marketing Association (MMA) this week said they use multi-touch attribution tools today, which … Read the whole story
Real-time location data and ad-targeting services brought together some unlikely suitors this week ranging from xAd's acquisition of WeatherBug, to WPP's data alliance with … Read the whole story
Cloud services in 2017 will become the support system -- the backbone -- for everything from advertising to services that companies will deliver on … Read the whole story
More traffic comes from mobile than desktop globally, prompting the searching question -- what are you doing to make it easier for customers to … Read the whole story
Mozilla today launched a new mobile browser, Firefox Focus, that blocks third-party trackers by default. Read the whole story
"You can't expect fake news sites to close themselves," the head of the Interactive Advertising Bureau says. IAB President Randall Rothenberg isn't sure sites … Read the whole story
Content discovery platform Taboola announced a multiyear partnership with Entrepreneur Media, the publisher of Entrepreneur magazine and Entrepreneur.com, to integrate Taboola's predictive technology across … Read the whole story
The largest potential for impact occurs during the initial stages of the booking path when 66% of American, 54% of British and 73% of … Read the whole story
A selection of Vice's archival footage is now available in the Vice Media Collection on Getty Images, a growing video library that also includes … Read the whole story