Ecommerce shows interesting dynamics based on devices used for shopping. During the two weeks analyzed, desktop shopping remained flat, while access on mobile phones rose 3 percentage points compared with … Read the whole story
Some 40% of marketers and 34% of agencies are concerned about the quality of data used to target mobile advertisements, despite their willingness and … Read the whole story
MediaPost has inducted nine executives into its annual "All Stars," including: Linda Boff, GE; Bob Liodice, Association of National Advertisers; George Schweitzer, CBS; Josh … Read the whole story
MediaPost has inducted nine executives into its annual "All Stars," including: Linda Boff, GE; Bob Liodice, Association of National Advertisers; George Schweitzer, CBS; Josh … Read the whole story
The ad industry "totally" lost touch with the heartland of America, according to one executive. Trump's unexpected victory signaled to ad agencies they are … Read the whole story
The ability to deliver ads to specific audiences has made digital advertising highly attractive to businesses of every stripe. But despite the promise of … Read the whole story
The increase does not appear to mean that shoppers are spending more, "but that internet-savvy users plan their purchases earlier each year," writes Forrester … Read the whole story
Demographics are too general, but they're all the FMCGs have unless they go direct and gather data so they can respond to behaviour -- … Read the whole story
DoubleVerify has announced a new partnership with MediaMath to integrate its data on MediaMath's programmatic platform. The company also expanded relationships with The Trade … Read the whole story
Over the last few years, Apple has invested in the retail industry, primarily through the launch of Apple Pay and iBeacon. In October 2014, … Read the whole story
Nielsen is launching DAR Publisher Insights, which allows a deeper analysis of advertising campaign data. Publishers can access custom metrics, including reach efficiency. They … Read the whole story
How retailers like Finish Line are dealing with Cyber Monday and cross-channel marketing in general. An interview with SmartHQ's Dean Abbot. Read the whole story
According to a new release from Marketing Charts, providing a roundup of holiday season research studies surrounding spending trends, retail destinations and shopping attitudes, … Read the whole story