Google and Amazon use ambient voice signals before wake words to determine what to serve searchers. Signals like these will help Amazon, which plans to release a screen with Echo … Read the whole story
Location-based advertising and marketing will increase mobile investments in 2017 by a compounded annual growth rate of 15.6% for mobile search, but marketers still … Read the whole story
From the gas station to the mall to the restaurant, expect holiday shoppers to use their phones throughout their entire "purchase journey" this year. … Read the whole story
Microsoft has plans to release an application called Home Hub in Windows 10 in software updates in late 2017 and early 2018, according to … Read the whole story
People-based marketing (PBM) is likely one of the buzziest buzz words in the ad-tech space right now. Though it's actually been around for years, … Read the whole story
Google is using its expertise in location-based ad targeting to build out a personal safety mobile app that allows users to share their location … Read the whole story
There's no question the path to purchase is nonlinear, especially for moms. Moms seamlessly zigzag through various channels and media all the way to … Read the whole story
The moderate gains predicted for 2017 are not surprising for a year lacking big sports events like the Olympics or the U.S. political elections. … Read the whole story
A locksmith owner who previously attempted to sue Google over its search results now alleges in a new lawsuit that Google, Yahoo and Microsoft's … Read the whole story
Well, at least content they find 'compelling,' according to a new Accenture Interactive survey of more than 1.000 consumers. Almost half of those polled … Read the whole story