Do you believe in ad burnout -- a state in which consumers feel complete overload? How many ads are too many, how do advertisers solve the problem, and what percentage … Read the whole story
Google evangelist Avinash Kaushik has been talking for years about the benefits of failure. The quicker marketers fail, the better. Now the company has … Read the whole story
One of Google's drone-based programs is officially no longer, but the company's pursuit of delivering Internet via unmanned aerial system is far from over. … Read the whole story
Search intent signals and data can help to improve triggers that deliver personalized email campaigns, with 45% of retailers saying they plan to roll … Read the whole story
The agency will become part of Dentsu Aegis Network's digital marketing network Isobar and rebranded as blue-infinity - Linked By Isobar. Blue-infinity has 2015 … Read the whole story
The ad industry has shifted from a plea for self-regulation to a more decisive message -- leave us alone or EU policymakers will risk … Read the whole story
Expanding its domestic efforts, Facebook is taking on "fake news" around the world. Read the whole story
Omni-channel marketing seeks to provide the consumer a seamless shopper experience whether in-store, online, desktop or mobile. Retail marketers like Starbucks, Sephora, and Crate … Read the whole story