In the age of digital data, where intent signals come from all sorts of activities from mobile devices, one designer clothing brand has cozied up to Google in an effort … Read the whole story
A Google Maps feature released Monday that allows users to dog-ear or save places they want to visit in the future could give marketers … Read the whole story
Google sent the warnings out of "an abundance of caution," reports one media publication -- but they do not necessarily mean the accounts were … Read the whole story
For around the past five years, the advertising industry has slowly moved from a desktop to a mobile-first world. As of 2016, two-thirds of … Read the whole story
Smartphones aren't the only devices needed to enable virtual reality experiences now, with Google bringing 360-degree content to standard Web browsers. The latest version … Read the whole story
Earned media is defined as press interviews and appearances on all media, including TV, radio, online and print publications. The topic of fake news … Read the whole story
Content advertising is projected to grow into a $50 billion market by 2021 -- up from $12.8 billion in 2016, according to projections from … Read the whole story
Eight email rules that were made to be broken. There's only one problem: Will consumers respond anyway? Read the whole story
Rep. Marsha Blackburn, a longtime critic of net neutrality regulations, said she believes lawmakers can rescind the FCC's new broadband privacy rules. Read the whole story
The "m" in m-commerce doesn't stand for massive. Yet, judging by the sharp growth in mobile shopping, it seems a suitable substitute. In the … Read the whole story