In the coming months, exact-match targeting will take into consideration close variants of words that include abbreviations, adverbs, singular or plurals, and more. The change means Google will ignore word … Read the whole story
With a lack of confidence in Google's ability to move quickly to improve brand safety controls, Pivotal Research Analyst Brian Wieser wrote that "the … Read the whole story
The purchase of online grocery items has begun to increase, with 40% being made on mobile devices and 43% of shoppers searching online for … Read the whole story
Google could use a friend right now as politicians grill it and brands pull spend. But if you're a tax avoidance specialist on the … Read the whole story
A federal judge has rejected a settlement of a class-action lawsuit alleging that Google violates people's privacy by scanning emails for ad-targeting purposes. Read the whole story
A Minnesota judge ordered Google to turn over email addresses, phone numbers, IP addresses and other information about anyone who searched for the name … Read the whole story
"The creation, analysis, and transfer of consumer data for marketing purposes constitutes speech," the Association of National Advertisers and others argue to the FCC. Read the whole story
We've heard a lot about artificial intelligence, or the 'Experience of Things,' which allows technologies to have increasingly human-like interactions that understand, predict and … Read the whole story
Data and intelligence are at the core of the new agency that Omnicom created for McDonald's after it won the fast food giant's U.S. … Read the whole story
A Disney study examines the interplay between multi-platform TV and paid search. Read the whole story
The ANA wants a window into the walled gardens. Fair enough. The gardens are so lush and inviting. Read the whole story
Adyoulike, a European-based artificial intelligence-based (AI) native in-feed advertising platform, has launched a new server-to-server (S2S) header bidding solution in an already crowded U.S. … Read the whole story