SearchBlog
Most e-commerce companies still rely on keyword matching and behavioral data to power their search, according to Twiggle CEO Amir Konigsberg, who believes this kind of understanding and customer service, … Read the whole story
The recent changes in Google's brand safety policies mean stricter guidelines and more controls for advertisers on YouTube, but the Internet giant is not … Read the whole story
- COMMENTARY
Google deserves a brand safety boycott, but is Unilever CMO Keith Weed correct? Does this tunnel vision detract from other issues -- namely ad … Read the whole story
- COMMENTARY
In a survey of 500 small business marketers, search marketing firm HigherVisibility found many aren't even covering the basics when it comes to search … Read the whole story
The marketing cloud wars just heated up as Adobe announced a host of new cloud-based solutions aimed at creatively inclined marketers on Tuesday at … Read the whole story
- COMMENTARY
Quit batting your seductive visual sensors at me. You know I can't resist. But I often wonder what I'm giving up when I give … Read the whole story
- COMMENTARY
Journalism can thrive if it engages in savvy new digital platforms and business practices that reach people where they access their information. Journalism can't … Read the whole story
Nielsen Catalina Solutions (NCS) has launched a cross-media sales measurement tool for digital and TV advertising with Facebook. The tool aims to measure the … Read the whole story
COMMENTARYThe Internet of Things ultimately is about engagement. The whole point of connecting billions and billions of things to the Internet is to make … Read the whole story
