Television ads often work as a reminder to do something or purchase a product. Spikes are typically larger after brand-focused ads compared with price-focused ads, and after less informative ads … Read the whole story
Brand and ad safety issues will soon extend from Google to other social media platforms, says Eric Feinberg, founder of the Global Intellectual Property … Read the whole story
The U.S. will remain the primary engine driving the global ad economy for the foreseeable future, according to the latest forecast from Publicis' Zenith … Read the whole story
The number of marketers suspending advertising on Google is growing beyond the U.K. to the U.S., Australia and other parts of the world. Advertisers … Read the whole story
Zenith's forecast figures for television are a dire warning for the industry -- but could a 7% dip in spend during Q1 be averted … Read the whole story
The entire media market was flat versus February a year ago. Overall areas of gain include digital media, TV and cable TV. Read the whole story
How quickly the world can change. Last week I wrote about the fact that U.K. advertisers seemed to move a lot more proactively than … Read the whole story