Advanced Search

• Google Plans To Transition Brands Into Content-Driven Advertising by Laurie Sullivan

  Google wants technology to "step out of the way" as developers integrate it into everyday life. That means major changes in online advertising for agencies and those developing apps and utilities. Technologies like Google Glass and Google Now, as well as apps like Google Maps, will transition the ad industry into the era of content-driven advertising. ...Read the whole story

• Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation by Laurie Sullivan

  Skyword, a Boston-based provider of online social marketing content, has raised $6.7 million in venture capital funding led by existing backer Cox Media Group. The Skyword platform automates critical steps in the content creation and publishing process. It assesses search engine optimization services using a scorecard to ensure that content earns high search rankings. ...Read the whole story

• Google Revamps AdMob Network by Mark Walsh

  Google on Thursday began rolling out a revamped version of its AdMob mobile ad network aimed at helping developers better promote and monetize their apps. Unveiled at the company's I/O developer's conference, the upgraded AdMob in part incorporates technology from Google's other key ad platforms, such as AdSense and AdWords. ...Read the whole story

• 'Geo-Conquesting' Drives Higher Mobile Click Rates by Mark Walsh

  The practice of conquesting -- running advertising for a brand or product near editorial content about a competitor's offerings online or in print -- is nothing new in the world of marketing. A more recent twist is the extension of the tactic to mobile location targeting by advertising around the physical premises of competing businesses. ...Read the whole story

• Mozilla Puts Cookie-Blocking On Hold by Wendy Davis

  Mozilla is putting the brakes on plans to block third-party cookies by default in the upcoming Firefox 22 browser. The company, which released Firefox 22 in beta on Thursday, said in a developer forum that it has postponed the controversial cookie-barring plan in order "to collect and analyze data on the effect of blocking some third-party cookies." ...Read the whole story

• Ford, Jeep, Chevy Top Digital Auto Brands by Mark Walsh

  On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were the top three auto brands based on an analysis of their Web site, digital marketing, social media and mobile efforts over the last year. ...Read the whole story

• Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen by Joe Mandese

  In a battle to control the future of the ad industry's currency, Nielsen and comScore each added to their sides this week, with comScore tilting more in Madison Avenue's favor -- at least a big chunk of it. On Thursday, one of its biggest buyers of media, Publicis' VivaKi, threw its hand in with comScore, giving it a multibillion-dollar vote of media-buying confidence. On Nielsen's balance sheet, it got deeper into bed with ABC, which announced a deal to back the development of a new service that would extend Nielsen's dominance into the mobile video ad business. ...Read the whole story

The Bid Management Tools Arms Race by Ranil Wiratunga

An arms race is a battle with no goal other than to stay ahead of the competition. Today, there is a competitive arms race happening among bid management software providers. ...More

• The Perils Of Google Glass by Kaila Colbin

  Most of us have been there: you're sitting with a friend, maybe enjoying a nice meal or a glass of wine, and you get the urge to check your phone. Has someone called, texted, emailed or tweeted? Is there a Facebook update you need to know about? ...More

• search 10 Tips To Increase Paid-Search Campaign Success by Laurie Sullivan

  Sean Quadlin hosts Wordstream Founder Larry Kim in a video Webinar on how long-term data, ad testing, and copy strategies take time and thoughtful examination. The two discuss 10 simple tips that marketers can do today to increase click-through rates. View the video here. ...More

• search How To Get Older Content Ranking Higher In SERP by Laurie Sullivan

  New pages with fresh, relevent content typically rank higher in search engine query results. Making adjustments to existing, quality content can help increase the visibility of a site in search engine results pages. Rand Fishkin takes us through tactics that marketers can use to boost older page rankings. View the video here. ...More

• search Google Shopping Updates Defined by Laurie Sullivan

  I recently found and bought a porch swing through Google Shopping on ThePorchSwingCompany.com. The five-person Tampa, Fla.-based company feeds about 200 product descriptions to create product listing ads (PLAs). Chad tells me that since they began paying for the ads, conversions have increased -- not only on Google, but Amazon, too. Rimm-Kaufman Group Product Manager Todd Bowman tells us how to keep up with the latest feed specs. Last week Google announced several -- such as Image Specs, Unique Product Identifiers, and Merchant-Defined Multipacks. Read the article here. ...More

• search Google Maps Gets A New Look by Laurie Sullivan

  Google introduced a new look for Maps this week. The company plans to place great emphasis on location, so Maps will play a major role in mobile content in the future. Maps got a new look and feel for the JavaScript and Static Maps APIs. This will become the default in Google's experimental branch on August 15, followed by Maps for Business customers in November. Read the article here. ...More

• If Yahoo Bought Tumblr, What, If Anything, Would Be Achieved? by Catharine P. Taylor

  If you're asking why I'm asking, it's because the rumor mill over at AllThingsD claims that the two have talked, so buzz about the potential of this old guard/new guard marriage has certain members of the social-media-erati buzzing, along with columnists who need something to write about. ...More