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  • Keep On Truckumenting: Nissan Documents New Approach To Brand Content
    In a surprising twist to the rapidly evolving art of brand storytelling, a top Nissan media executive unveiled a new hybrid form of ...
  • Content Is Still King, If It's Done Right
    PHOENIX -- MediaPost's Content Marketing Insider Summit included a panel on content distribution and choice overload and another on the intersection of content ...
  • Facebook's New Video Platform Boon For Content Marketers
    Facebook, the most power platform for branded content, is about to get a whole lot more powerful. At its F8 developers forum this ...
  • Scaling Content Marketing: How Columbia Tackles The Challenge
    Columbia Sportswear's Scott Trepanier gave a behind the scenes look at how the company targets, distributes and optimizes their branded content at scale ...
  • Empathy Is Key To Good Content Campaigns
    Empathy is the answer for brands looking to cut through the content clutter, according to David Marine, Vice President of Brand Engagement at ...
  • Native content not always buzzing. What about feedback?
    Speaking at the MediaPost Content Marketing Insider Summit, Andrew Susman, president of Studio One Networks, asked whether native content can be transactional.Dave Lavine, chief revenue officer ...
  • Whipclip Lets Users Share Clips from TV Shows, Legally
    While much has been made of "social TV," one conundrum that gets in the way is the fact that fans can't really share ...
  • Facebook Signs WWE Deal, 'Trending' Posts From WrestleMania
    Continuing its foray into original video content, Facebook has secured an exclusive distribution deal with the WWE. The "Facebook Trending Experience," so-called, will ...
  • Tears, Clicks And What Sticks
    Studio One Networks President and Founder Andrew Susman opened the panel he was moderating at the Content Marketing Insider Summit in Scottsdale, Az., ...
  • The Safer Side Of UGC
    Sending a shiver down many a marketer's spine, experts are presenting talking about UGC (!) at MediaPost's Content Marketing Insider Summit. Yes, having ...
  • A Young Investor Explains Why YouTube Will Be Just Fine
    A 21-year old investor writing on Seeking Alpha, says because he's young and we're not, he knows that YouTube will survive any attacks. ...
  • Rounding Home: How Coldwell Banker Used MLB To Create Empathy
    Other than an obsession with getting home, there are two other things Major League Baseball and Coldwell Banker Real Estate have in common: ...
  • Channel 4 Launches All 4 On Monday With O2 Priority Access
    O2 customers are being offered early access to ten Channel 4 series as part of the relaunch of the broadcaster's video-on-demand platform as ...
  • Don't Forget About The Parents Of Generation Z
    Parents of Generation Z, the name given to those born after 1995, are entering a new life stage as their children stand on ...
  • Expedia Moves Conference To Tears
    Expedia's Jason Rubenstein's presentation to the MediaPost Content Marketing Insider Summit moved many in the audience to tears.That's okay, it was by des ...
  • NEW! Air Wick's Scent Decorator Lets Users Match Mood With Scent
    Match your room scent with your mood by visiting Air Wick's Scent Decorator website. Users scroll through a series of photos, ranging from ...
  • Google Brings Back YouTube Preferred Upfront, Metrics Show Mobile's Contribution
    Google has published results from its Preferred Upfront offering for YouTube advertisers, highlighting mobile's contribution to the growth of video. Last fall, when ...
  • Beg, Borrow And Steal, Just Don't Hoard Those Ideas
    All advertising is now designed like a nicotine patch, with creative built to diffuse right through the skin of digital media and right ...
  • A Practical Definition Of Programmatic TV
    Programmatic TV advertising has become a hot topic over the past year, but what does it really mean? The digital advertising players have ...
  • TV Everywhere Makes Gains, iPad Viewing Most Popular
    TV Everywhere efforts are forecast to make stronger gains in terms of usage this year-- although growing too slowly for some TV executives. ...
  • Land Rover Brings Creative Ad Duties In House
    The move follows the decision to bring sibling car brand Jaguar in house in 2011 as both brands (now owned by India's Tata ...
  • Why Isn't YouTube Getting More TV Dollars?
    I was recently invited to sit on a Google agency panel designed to solicit my perspective - as a cross-channel video media buyer ...
  • UI Fatigue: The Need to Centralize Programmatic Access
    Media buyers are more equipped than ever to handle programmatic media. The self-service user interfaces (UIs) of DSPs empower media professionals to truly ...
  • Mobile Advertising From Behind The Eyes
    The software company Sharethrough recently commissioned a study from Nielsen to determine how consumers visually process mobile ads. The study applied eye tracking ...
  • TBWA Reorganizes Around A 'Global Market Client Structure'
    With the move Troy Ruhanen, who was appointed worldwide president of the Omnicom agency last July, redraws the shop's organizational blueprint. He will ...
  • Barbarians At The Great GE Content
    Want a cool job where you get paid to have a lot of fun? Get one creating content for a giant industrial marketer. ...
  • Content Should Be Cool, Delightful
    "Doing cool things on the Internet that inspire people." That's how Colin Nagy, Executive Director of Media and Distribution at The Barbarian Group, ...
  • Church & Regulatory State: Content Marketers Should Self-Regulate First
    A prominent authority on advertising law doesn't believe the Federal Trade Commission will weigh in anytime soon on new regulatory policies governing native ...
  • Content Marketing's Tool Belt: The Intersection of Content and Social
    There is far too much content regurgitation in marketplace and not enough original content, Chad Warren, senior strategist, social media and content marketing, ...
  • Less Is More: Diving Into The Data Of Content Marketing
    “Content is the panacea, but we’re not actually very good at it,” Allen Gannett, CEO and founder of TrackMaven told Content Marketing Insider ...