47021 search results for

  • Video May Not Be The Answer For Some Publishers
    There has been a lot of buzz lately around video content in the publishing world. Some of the biggest publishers are either predicting ...
  • Don't Skimp On Promotional Video Quality!
    It would take one person more than 5 million years to watch the amount of video that will cross global IP networks each ...
  • Ford Sees A Slowdown Coming
    Ford yesterday not only revealed that its year-over-year sales had declined 9% in Q2 2016, it also sent a chill through both Wall ...
  • Content [Marketing] Is King In Reaching Hispanic Millennials
    You know Hispanic Millennials - Hispanics aged approximately 21 - 37 - are a critical, coveted segment of the U.S. Hispanic market. They ...
  • Teens, Mobile and Proximity
    Independent intimacy has always existed. Books, newspapers and magazines were all personal media that could be used in a shared space, as is ...
  • TransferWise Partners With NFL Rookies
    Peer-to-peer international money transfer platform TransferWise is partnering with two NFL rookies in a campaign featuring Moritz Boehringer and Anthony Dable as they ...
  • Another TV Tease From Apple: Think Evolution, Not Revolution
    More TV hope from Apple: a virtual pay TV service from the big technology giant may be in the works. And isn't this ...
  • 'Economist' Utilizes New Tech To Up Engagement Stats
    Based on over a year's worth of data, 'The Economist' saw a 160% increase in Web site page views from email subscribers and ...
  • Facebook Reports Seeing 2 Billion Searches Daily
    Facebook will put a stronger emphasis on search services as it looks to earn a profit by connecting consumers with businesses and publish ...
  • Dear Verizon: It's Time To Kill, Consolidate & Reinvent
    Let's face it: Our industry is no stranger to consolidation. With most, the desired outcome is about achieving more scale, leverage and efficiency. ...
  • CBS Posts Strongest Upfront In Years
    CEO Les Moonves said CBS Television Network's sellout of its upfront inventory was in the "high 70s" percentage range. He added that upfront ...
  • Media, Communications Deals Higher In Q2
    Internet/information deals easily represent the largest of all categories in terms of deal volume and deal value -- 58 deals, totaling $28.31 bill ...
  • General Mills Conducting U.S. Agency Review
    The firm has focused on trimming and optimizing its ad and media budget for the past several years, and the review is seen ...
  • Netflix Intends To Keep Spending Big, Sarandos Says
    Netflix Chief Content Officer Ted Sarandos said Netflix will surpass the $6 billion is programming costs again next year, and lampooned recent estimates ...
  • Factual Joins The Network Advertising Initiative
    Factual counts some of mobile's biggest location-based properties as clients. The NAI is a self-regulatory association dedicated to responsible data collection and its ...
  • 'Guardian' Loses GBP69M, But Gains More Than 50,000 Paying Members
    The Guardian has confirmed losses of £69m for the last financial year but said it was making significant progress in its membership strategy, ...
  • 2C, Flipeleven Launch Digital Shop
    This new Flip2C division will specialize in websites, apps, micro-sites, display ads, takeovers and mobile-first products and activations, as well as the scaled ...
  • NYT's Digital Ad Revenues Drop
    The New York Times Co. announced that its digital ad revenues slipped again in the second quarter of the year, marking two consecutive ...
  • Microsoft Word Researchers Use Bing Knowledge Graph To Pull Content From Web
    Microsoft announced Tuesday a tool in Word it calls Researcher, which helps users find and incorporate reliable sources and content for papers in ...
  • Verizon+Yahoo: What Advertisers Should Know
    If companies could vote on Verizon's decision to acquire Yahoo's core assets, those supporting the back-end pipes that run ads, video and content ...
  • IPG's Golin Restructures, Tries 'CEO+' Approach
    Interpublic's Golin unit, which has been transforming itself from its public relations agency roots into more of an integrated marketing services shop with ...
  • Native In-App Placements And Rewarded Video Play Well In Native Space
    About 90% of what people do on a mobile device occurs in-app vs. 10% via the mobile Web. One of the most exciting ...
  • Vadio Gains Access To Warner Music VIdeos
    Vadio, a music video platform for brands, announced that it has gained access to a host of music videos from Warner Music Group's ...
  • Family Library Allows Family Members To Share Google Play Purchases
    Now, all purchases added to Family Library will be available across Android devices, while movies, TV shows and books can be consumed on ...
  • NBCU Makes Modest Q2 Revenue Gain, Comcast Revs Higher
    Higher rates -- offset by audience ratings declines -- pushed total advertising revenue up 2.9% for the period. Many TV network executives have ...
  • SamyRoad Launches Stateside
    Random iPhone App of the week: SamyRoad, a technology platform founded in Spain, has launched stateside. The free app offers tools and resources ...
  • The (Probably Never) Coming Excitement Of AppleTV
    True believers still hold out hope, apparently, that Apple has a big plan for Apple TV. But maybe it really is just a ...
  • How To Convince Consumers To Disable Ad Blockers
    While a report from the Interactive Advertising Bureau (IAB) this week found more than a quarter of U.S. internet users now employ online ...
  • What Does Verizon/AOL's Acquisition Of Yahoo Really Mean?
    After Verizon's $4.8 billion acquisition of Yahoo on Monday, speculation about what it all means is underway. Some industry executives have weighed in ...
  • GumGum Launches AdBuilder, Enabling Agencies, Marketers To Create Customized Ads
    Ad-tech firm GumGum on Wednesday announced the launch of AdBuilder, an online hub that enables marketers and agencies to customize, set up, edit, ...