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  • Survey Shows Non-Profit Website Content Tied to Donor Generosity
    Last month, as part of an ongoing digital experience research series we've been conducting for the past two years, we gleaned some very ...
  • BBC News Testing Messaging App "Line" As Content Distributor
    For publishers, are messaging (or “chat”) apps emerging as the next great distribution channel? That might be a stretch, but BBC News did ...
  • Micro-Video: Catering To On-the-Go Consumers
    With the evolution of new video platforms such as Vine and Instagram, the ability to skip an ad after five seconds on YouTube, ...
  • Tweeting About TV: Overrated Or Vital?
    Hub Entertainment Research concludes that social media influencers like Facebook and Twitter don't really do such an awesome job of helping viewers to ...
  • Amazon's Twitch, Disney, iHeartRadio Land On Google Chromecast
    Amazon's Twitch landed on Google Chromecast to make watching content on television much easier, but it's not the only company to announce a ...
  • Ford Sponsors 'Finding Your Roots' On PBS
    The automaker says there will be 30-second contextual ads looking at the motor company's own history, and that of founder Henry Ford, and ...
  • Here's A Few Reasons Why You Might Want to Hire an Inbound Marketing Agency
    Well now. This week HubSpot is holding their annual Inbound conference in Boston so it's a good time to take a look at ...
  • ITV Reaches Out To New-To-TV Brands With Video-On-Demand Option
    ITV Commercial has created a new advertising format, Ad Show, aimed at supporting new-to-TV brands, regional advertisers and small and medium-sized businesses. Among ...
  • Orabrush Becomes YouTube Marketing Machine For Katherine Heigl's JustOne
    JustOne, a charitable pet venture started by actress Katherine Heigl, reached out to Orabrush, which built two multimillion-dollar brands on YouTube, to help ...
  • Schlage's World Without Keys
    The lock maker and its ad shop Young & Laramore have devised a campaign designed to encourage consumers to think "keyless." ...
  • Target The Mobile Shopper With Clean, Consistent, Focused Approaches
    When the creative and the media align, mobile display and video campaigns outperform desktop. But it takes discipline, Millward Brown argues in its ...
  • Holiday Strategies: Optimize Black Friday Sales To Stay Firmly In The Black
    The two highest grossing in-store and online shopping days of the year are just around the corner. Last year, Black Friday and Cyber ...
  • OTT Faces Challenges, Consumers Stay WIth Linear TV
    Although proponents of over-the-top TV -- OTT platforms and services -- are seeing strong growth, there are some near-term impediments. Behaviorally, many media ...
  • IAB's Anti-Fraud Principles Call Out Adware, 'Incentivized' Browsing
    The Interactive Advertising Bureau's new anti-fraud principles, issued this morning, contain a surprise: They appear to take aim at adware and other "illegitimate" ...
  • Google Reports Government Data Requests Rising
    Demand for information from Google and YouTube from United States authorities rose 19% during the first six months in 2014, and 150% since ...
  • Fashion Designers Craft Images On Social Media
    Which labels ruled the runway during New York Fashion Week, earlier this month? In terms of social engagement, the big winners included established ...
  • Google Hit With Second Lawsuit Over 'Innocence Of Muslims'
    A second actor who appears in the 14-minute "Innocence of Muslims" video has sued Google for copyright infringement. Gaylord Flynn alleges in his ...
  • The Whistle Sports Network; Deirdre Lester and Jeff Nathenson
    Deirdre Lester joined The Whistle Sports Network as executive vice president, advertising and sponsorships and Jeff Nathenson as senior vice president, content partnerships ...
  • 'Think Again, Turn Away': The State Department's Response-in-Kind To ISIS Marketing
    It is now agonizingly clear to all of us that ISIS uses social media well. Along with the beheading videos, ISIS has pitched ...
  • My Car Won't Talk To Me
    The next great challenge for interface designers is the connected car audio system. Plagued with a limited interface and an overly ambitious agenda ...
  • GoDaddy Tells Small Business Truths
    Barb Rechterman, GoDaddy's chief marketing officer, tells "Marketing Daily:" "Running your own company is hard. We wanted to embrace the honesty of their ...
  • More Online Means More Offline, At Least With Cars
    Dealers need to "accept and embrace this practice as the new status quo and provide complete transparency with price, value and product offering ...
  • T3; Hawk Thompson and Oscar Llarena
    T3 hired Hawk Thompson as content strategy director and Oscar Llarena to oversee the newly-created user experience department. ...
  • Rauxa; Patrick Lopez, Lindy Roux, Chelsea Hunter and Annie June
    Rauxa hired Patrick Lopez as vice president, strategic insights; Lindy Roux as vice president, content marketing and strategy; and Chelsea Hunter and Annie ...
  • REVOLVING DOOR: Michael Canning Named Group Director At 72andSunny
    Michael Canning joined the creative leadership team at 72andSunny as group director. Canning comes to Los Angeles after four years as managing partner, ...
  • I Love The '80s
    King Digital Entertainment raised $500 million in its public offering on the back of its Candy Crush game. Sweet. Markus Persson's Minecraft was ...
  • Networks Should Help Viewers Dump Their TV Trash
    As a service to viewers, the next generation of TV networks and distributors should help viewers delete more of their recorded programming -- ...
  • Heart Attack: Clear Channel Uses Meme To Rebrand All Media
    Clear Channel Communications hearted its radio brand repositioning so much that it is rebranding the entire company around it, renaming itself iHeartMedia. The ...
  • OneSpot; Sam Martin
    OneSpot hired Sam Martin as senior content strategist. ...
  • How To Know Content Works
    Paddy Moogan talks about content creation and how to verify having a good idea. He takes us through a checklist of ways to ...