47918 search results for

  • Unilever Launches Content Divisions
    The FMCG giant has partnered with agency group Oliver to create U-Studio. It will focus on what it calls "needs content" -- content ...
  • How To Be Successful At Content Marketing
    Some 88% of B2B companies and 76% of B2C companies are doing at least some form of content marketing, according to the Content ...
  • Ad-Supported Content: Still A Bad Experience
    Despite a lot of talk, content supported by advertising is still a disappointing experience. There are no standards ...
  • Streamers Are Satisfied
    If you haven't tried multichannel pay TV, you might never miss it. So-called cord-nevers, especially those between the age of 20 to 35 ...
  • AI, Search Support Transition From Mobile Apps To Bots
    Bots will become the next version of mobile apps, creating the emotional connection between brands and consumers through artificial intelligence (AI) and search, ...
  • Hey, Grocers And Household Brands, Don't Forget the 55+ Audience This Holiday Season
    The holiday season, the most pivotal time of the year for marketers, is just around the corner. With consumer spending booming during this ...
  • ANA Presses For Details Of Plan To Replace Cable Box With Apps
    The Association of National Advertisers is praising the FCC's decision to delay voting on a proposal to allow consumers to replace cable boxes ...
  • Harness Social And Online To Influence Mom's In-Store Purchases
    There's no question the path to purchase is nonlinear, especially for moms. Moms seamlessly zigzag through various channels and media all the way ...
  • TV-Style Programming Still Big For Younger Viewers
    Young people still watch a lot of TV -- but in the opening weeks of the fall season, their prime-time broadcast network TV ...
  • Digital Short-Form Video Viewership Remains Strong
    Short-form viewing is still a long-time thing. Horowitz Research says 44% of consumers 18 years and older are watching some short-form video daily, ...
  • AOL Alto Mail Organizes Your Inbox
    Alto Mail, a mobile email application from AOL and Verizon, has introduced a new dashboard to help consumers tackle inbox overload. ...
  • 'Mental Floss' Folds Print Edition, Goes Online-Only
    The 'Mental Floss' site currently attracts roughly 20 million unique visitors per month, according to owner Dennis Publishing, which acquired the company back ...
  • Data Integration Is Key For Getting The Most From Programmatic, Yahoo Says
    While Yahoo has made headlines in recent days with reports of a massive 2014 data breach -- which could have serious implications for ...
  • Agency Executives Come Together To Launch Peace Brief
    Industry executives are collaborating on Peace Brief to reduce the numbers of both the unarmed U.S. citizens who have been killed by the ...
  • A Big Week For Local TV, Both PTV And Traditional
    Videa, the Cox Media Group supply-side platform, announced its official launch this week and Nielsen announced that it will expand its Portable People ...
  • Alpha Is A New SVOD For Sci-Fi, Gamers
    Legendary Digital, with brands like Nerdist and Geek and Sundry, is launching a new SVOD service, Alpha, filled with fantasy, sci-fi, gaming content, ...
  • The Social And Mobile World Of Hispanic Millennials
    Hispanic Millennials have come of age with technology and social media. Not surprisingly, they have become very adept at using technology in their ...
  • Expert Sees Need For Content Delivered Into Autonomous Vehicles
    In the age of connected and autonomous vehicles, an AM-FM radio just won’t cut it. An idle driver sitting in a car that ...
  • Premium TV Digital Content, Ad Views Climb Double Digits
    Comcast's FreeWheel ad tech unit, offering software for cable, satellite, and over-the-top video platforms, says video views were up 24%, with advertising views ...
  • Sourcepoint Helps Publishers Tackle Ad-Blockers
    Sourepoint delivers messages to ad-blockers and presents them with various options to gain access to content while compensating publishers appropriately. ...
  • Cafe Media Acquires AdThrive, Ups Digital Scale
    CafeMedia has acquired AdThrive, a lifestyle blogger and ad monetization network. The acquisition is expected to double CafeMedia's audience reach. Bloggers and content ...
  • Are Igloos The New Walled Gardens?
    That's the language the "Keeping Pace With Facebook" panel at OMMA Social has been using this morning to describe the vexing problem of ...
  • New Twitter Owner Will Face Challenge Of Kicking Out The Trolls
    Amidst continued reports of a plateau of its user base, a need to find other revenue streams and investment in live content streaming, ...
  • The Catch Up Viewer Catches Most Ads, Too
    The new FreeWheel Q2 Monetization Report focused on what kind of viewer is seeing the most ads and while "digital enthusiasts" win for ...
  • Social Net For Tweens, 'Jet.me,' Launches
    Jet.me is solely for children under the age of 13, and features multiple security measures in order to comply with all the provisions ...
  • No One Will Admit The Biggest Problem With Internet Advertising
    The biggest problem with Internet advertising is a lack of character. All our problems are self-inflicted, triggered by decisions made by digital ad ...
  • What Men Want In Ads
    During the Man Code at Advertising Week, execs discussed how marketers best need to tailor their messages to reach today's men. ...
  • News Corp. Injects Cash Into AppNexus As IPO Drumbeat Grows Louder
    News Corp announced a $10 million investment in AppNexus. And with that, the ad-tech giant's IPO drumbeat just got a little louder. ...
  • PowerInbox Adds A Heat Map Measuring The Performance Of Design Elements
    PowerInbox has updated its DynamicMail platform with a heat map that measures the performance of specific design elements within an email. ...
  • Value Comes When Insights and Engagement Combine
    It's common knowledge that data is required to send emails. Without a basic database of information - at the minimum, an email address ...