35907 search results for "content"

  • Where's The Whistleblower? The Problem With Mobile Pre-Roll

    Mobile pre-roll is defined as a video advertisement (usually 15 seconds or 30 seconds) that immediately precedes a publisher's video content: "video on ...

    Mobile Insider, Harry Kargman - Monday, April 21, 2014
  • Content Marketing And The Modern Mom

    We all know that today’s mom is always connected, puts her family first, and expects only the best from her favorite brands. ...

    Engage:Moms, Amie Reardon - Friday, April 18, 2014
  • What Advertisers And Content Providers Need To Understand About Human Behavior

    A survey released on Monday showed that most people are ignorant about the way the Internet works. That wasn’t exactly what it said, ...

    Online Spin, Kaila Colbin - Friday, April 18, 2014
  • Predictive To Serve Content Without A Search

    Search engines provide results based on intent, but as more wearable devices hit the market they will start serving content based on predictive ...

    Around the Net in Search Marketing, Laurie Sullivan - Friday, April 18, 2014
  • Despite Efforts, Online Content Still Can't Attract Big Audiences

    With the NewFronts approaching, Financial Times finds content and pricing hasn't quite wooed advertisers.   ...

    Around the Net in Video, P.J. Bednarski - Friday, April 18, 2014
  • Despite Efforts, Online Content Still Can't Attract Big Audiences

    With the NewFronts approaching, Financial Times finds content and pricing hasn't quite wooed advertisers.   ...

    Around the Net in Video, P.J. Bednarski - Friday, April 18, 2014
  • In China, Live Internet Content Finds A Lucrative Path

    YY.com has 92 million monthly viewers of live streams, coming for karaoke, games shows and sexy hostesses, often working out of ordinary apartments. ...

    Around the Net in Video, P.J. Bednarski - Friday, April 18, 2014
  • Can Marissa Mayer Be Brandon Tartikoff?

    The complaints from content creators about YouTube’s revenue sharing structure are well-documented.  And as Peter Kafka and Karen Swisher wrote in Re/Code, “having ...

    Video Insider, Eric Korsh - Friday, April 18, 2014
  • Are Buyer Personas A Waste Of Time?

    In 2014, you’d better understand your audience before you start marketing. In this era of preference marketing, buyers are in control. When online ...

    Content Marketing Insider, John Miller - Friday, April 18, 2014
  • Media Viewing Habits Of The Soon-to-be Rich And Famous

    Members of Gen Y grew up with the Internet and mobile phones as a given. They see continuous connectivity as their ...

    Engage:Gen Y, Jerry Hudson - Friday, April 18, 2014
  • Listen Up! Digital And Younger Listeners Changing Radio

    According to Jacobs Media's new study of core radio listeners, the impact of digitally delivered media continues its rise, providing both opportunity and ...

    Research Brief, Jack Loechner - Friday, April 18, 2014
  • Netflix Talks Mobile Distribution With Vodafone

    Making big mobile moves, Netflix is reportedly in talks with Vodafone about streaming top content to the carrier’s millions of subscribers. “A deal ...

    Around the Net in Mobile, Gavin O'Malley - Friday, April 18, 2014
  • Zefr Taps Song To Push Sales

    Zefr, which helps brands and publishers manage video assets across social media channels, is gearing up for a big sales push.
     
    To ...

    Social Media & Marketing Daily, Gavin O'Malley - Friday, April 18, 2014
  • Brands Jump On Messaging Bandwagon

    If messaging apps weren’t already generating a lot of buzz before, Facebook’s $19 billion acquisition of WhatsApp in February put an exclamation point ...

    Mobile Marketing Daily, Mark Walsh - Friday, April 18, 2014
  • Burger King Puts Wi-Fi on the Menu, Payments Next

    ...

    Around the Net in mCommerce, Chuck Martin - Friday, April 18, 2014
  • It's Time to Move from Engagement to Embedment in Digital

    In health technology and marketing circles, engagement has been the name of the game.  We work hard to get people to engage with ...

    Marketing: Health, Fard Johnmar - Friday, April 18, 2014
  • A Co-dependent Media Landscape

    There comes a time when you’ve got to stop worrying about size. After all,it’s the way you use it that counts. ...

    Online Media Daily Europe, Andy Oakes - Friday, April 18, 2014
  • Google, Sony Release Spider-Man In Shoppable Hangout

    The Sony's "Spider-Man 2" cast and director Marc Webb will host their first film-themed Google+ Shoppable Hangout Monday, allowing fans to purchase tickets ...

    Social Media & Marketing Daily, Laurie Sullivan - Friday, April 18, 2014
  • Try Old-School TV/Media Multitasking -- Just Like Harvey Weinstein

    Let’s all take a hint from Harvey Weinstein when it comes to multitasking: Try to do it old-school. Weinstein, co-chairman of the film ...

    TV Watch, Wayne Friedman - Friday, April 18, 2014
  • London Wasps, Dailymotion In Video Content Deal

    London Wasps Rugby Football Club and Dailymotion, the video platform, have inked a deal as part of an overhaul to the ...

    Around the Net In OMD Europe, Nina Lentini - Thursday, April 17, 2014
  • Google Updates Terms, Discloses Targeted Ads In Gmail

    Last September, U.S. District Court Judge Lucy Koh ruled that Google potentially violated the federal wiretap law by scanning Gmail messages in order ...

    Daily Online Examiner, Wendy Davis - Thursday, April 17, 2014
  • The Age Of The 5-Second Hook

    For decades the commercial – or “spot,” in industry parlance – remained fundamentally constant in format. Advertisers typically had 30 seconds to grab ...

    Video Insider, Rob Kurfehs - Thursday, April 17, 2014
  • Amazon Fire TV Expands Voice Search

    Amazon announced Thursday it will expand voice search functions in its Fire TV media streaming box from its own content and music videos ...

    Search Marketing Daily, Laurie Sullivan - Thursday, April 17, 2014
  • Today, Spend Some Time In Quadrant Two

    Last week, I ranted, and it was therapeutic -- for me, at least. Some of you agreed that the social media landscape was ...

    Search Insider, Gord Hotchkiss - Thursday, April 17, 2014
  • Google+ Branded Contents Can Become Display Ads

    According to ndtv.com, users have to meet a certain number of requirements before they can turn a hangout, video or photo ...

    Around the Net In OMD Europe, Nina Lentini - Thursday, April 17, 2014
  • Tactics To Reduce Email Address Churn

    Email address turnover -- "churn" -- is a fact of life for email marketers, as I said in my previous Email Insider, but ...

    Email Insider, Loren McDonald - Thursday, April 17, 2014
  • How Marketing Will Evolve Over The Next Six Years

    A lot can happen in the marketing world in six years. MediaCom USA CEO Sasha Savic posed three questions to client Dell’s Jennifer ...

    MAD, Sasha Savic, Jennifer Statham - Thursday, April 17, 2014
  • Alert The Social Media: A Quick Guide For Newbies (And Socialphobes)

    Everybody is talking about it. All the cool people are doing it. There have been hundreds of articles written about it. ...

    Marketing: Entertainment, Alison Hill - Thursday, April 17, 2014
  • Mini Spotlights Owners For Mini Hardtop

    Since its launch in the U.S. in 2002, Mini has cultivated in its marketing and CRM an almost Harley-Davidson-esque relationship with its buyers: ...

    Marketing Daily, Karl Greenberg - Thursday, April 17, 2014
  • Mobile Money, Commerce Seen as Growth Drivers

    ...

    Around the Net in mCommerce, Chuck Martin - Thursday, April 17, 2014