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  • Five Ways To Fast-Track Your Mobile Content Marketing Strategy in 2015
    Marketers from companies of all sizes are working hard to create quality content at staggering rates. So the question remains: Why is none ...
  • Google Asks Court To Prohibit Miss. A.G. From Suing Over 'Illegal' Content
    Google on Friday asked a federal judge to prohibit Mississippi Attorney General Jim Hood from following through on a threat to sue the ...
  • Protests/Threats Over Entertainment: Where Do We Go From Here?
    You think a TV show is unfair; you don't like what a movie says about your country. Protests over entertainment content can work ...
  • News Media Brands Ill Prepared For Mobile
    None of the most visited print news and media sites evaluated for their mobile experience passed Google's recommended five-second Web site load time, ...
  • VOD Services Grow, But Programmers Don't Use Most Inventory Space
    Nearly $100 million in advertising revenue is estimated to be spent on premium prime-time video-on-demand offerings, according to VOD/on-demand technology company BlackArrow. VOD ...
  • More Of The Unvarnished Truth About Social Media Insider's 2014 Predictions
    Prediction! There will be no sequel to "The Interview," that little Sony movie about assassinating Kim Jong-Un! I'll save my thoughts on why ...
  • Cleveland Cavs Install Social Media Displays
    Whether you're watching at home or at the arena, spectator sports are pretty much made for social media, and vice versa. This week ...
  • Great Digital Advertising For ... Something
    I watched the whole thing because it was engaging, about people doing crazy things, with the requisite embarrassing moment, hijinks and "No way!" ...
  • Comcast's Xfinity Launches 4K TV App On Samsung TV
    Now Comcast's Xfinity media platform is launching Xfinity in UHD -- a new 4K TV app on 2014 Samsung 4K TVs. Comcast's own ...
  • Applying Information Architecture To SEO
    Rand Fishkin digs into best practices from information architects within an organization and how they can help when applied to search engine optimization. ...
  • Can New Features Give Twitter Wings?
    As you know, despite its seeming popularity, Twitter's numbers have failed to truly take off. According to Twitter CEO Dick Costolo, more than ...
  • Unilever Drops Suit Against Just Mayo Maker Hampton Creek
    In the lawsuit, filed in November, Unilever -- which commands a 45% share of the U.S. mayonnaise market -- contended that Just Mayo's ...
  • Study Finds Dr. Oz's Advice Often Wrong
    He's often called "America's doctor," but it turns out he's about as trustworthy as the wizard of the same name. That's according to ...
  • Good And Bad Bots Have Officially Overtaken The Web
    At least online, robots have officially taken over. Yes, “bots” -- or programs that simulate human activity in the service of their creators ...
  • WaPo, Texas Tribune Team For Content, Events
    "The Washington Post" is joining forces with "The Texas Tribune" in a content-sharing deal that will also see the partners cooperate for events ...
  • How Many Subscription Services Can Consumers Add?
    Since viewers of traditional TV are continuing to enroll in digital subscription services like Netflix, former Hulu executive Jason Kilar believes digital viewers ...
  • Time Inc. Taps IFTTT For Multichannel Distribution
    Time Inc. has entered into a new strategic partnership with technology firm IFTTT (which stands for "if this then that") with the goal ...
  • Successful Luxury Social Marketing Starts With An Invitation To The Party
    For a luxury brand, every motion in its social marketing strategy has value. In an environment as personal, and personalized, as social media, ...
  • NBCUniversal Expands With Social Synch
    Looking to get more scale from all its social-media integrations, NBCUniversal has started "Social Synch." The effort seems to build and expand on ...
  • How To Rock A Broadcast Event Takeover
    Did you watch the American Music Awards last month? Beyond the over-the-top performances and industry fanfare, one common theme that couldn't be missed ...
  • Leaked Emails Reveal Snapchat Plans
    While it's a huge headache for Sony, the massive leak of its internal documents is an early Christmas present for reporters and bloggers, ...
  • Facebook Ads Nearly Ruined My Christmas Gifts
    How many holiday gift ideas have been spoiled beforehand because of retargeted ads? You'd have to poll a slew of consumers to get ...
  • Facebook's "Rooms" App Get "Explore" Button
    Rooms, Facebook’s topic-based discussions app for iOS, is getting an “Explore” button, which helps users discover new and potentially interesting discussions. “The Rooms ...
  • Store Taps RFID for Shoppers
    Ugg Australia, a division of Deckers Brands, has taken its omnichannel commitment to a new level with the opening of its store in ...
  • Study Predicts Increased Creative Hires in 2015
    Well -- here's some good news regarding the outlook for 2015. The Creative Group is out with a piece of research that takes ...
  • McDonald's 'Our Food. Your Questions.' Leaves More Questions Than Answers
    In a nifty bit of philosophical-nutritional synergy, while my mind was still fixed on burgers and mortality I happened upon the most recent ...
  • Content Agency Contend Strengthens Leadership Team
    The agency is expanding its talent pool by hiring three new executives: Michael Beller as VP Emerging Technologies, Matt Luem as VP Content ...
  • Challenge To YouTube By Vessel Depends On Subs/Ad Combo
    In a blog to creators, Jason Kilar, the former Hulu CEO, explained that the new Vessel he's heading will charge consumers $2.99 a ...
  • Deep Links, Extensions Turning Apps Into New Mobile Web
    The general idea behind app deep linking is similar to hyperlinks found on the Web. An app is able to link directly to ...
  • BT Adds SkySports 1 and 2 To YouView
    BT has bolstered its YouView sport offering by adding both Sky Sports 1 and 2 to its content mix following a favourable ruling ...