37324 search results for "content"

  • Inbound Marketing Is A Team Effort
    The research shows that nearly 60% of marketers have adopted inbound marketing strategies and more than 80% of those executing inbound marketing have ...
  • Now Madison Avenue's Traders Can Trade Wall Street's, Data Makes Financial Pros A Biddable Commodity
    In what may be the most ironic development since Madison Avenue began trading audiences the way Wall Street pros trade commodities and equities, ...
  • Budweiser Campaign Features Jay Z, Rihanna
    Budweiser's 2014 "Made For Music" effort includes creative featuring Jay Z and Rihanna as well as a six-part series chronicling the brand's search ...
  • Probing The Unconscious
    The problem is that no matter how thoroughly the research is conducted, it often does not successfully predict consumer behavior. For example, political ...
  • Sponsored Content Has a Trust Problem
    According to a new study by Contently, when the CEO of Chartbeat revealed that only 24% of readers were scrolling down on native ...
  • Lenny Beckerman; Uber Content
    Lenny Beckerman joined Uber Content as executive vice president of its newly launched film/TV division. ...
  • Future Of Advertising: Report Finds 22% Of Marketers Believe All Online Ads Will Be Native
    A new report from content marketing platform OneSpot and digital media consultancy firm 614 Group says that 22% of marketers believe native is ...
  • Automated Serendipity
    StumbleUpon endures, and perhaps is so popular among the most savvy digital users because it seems to be a counterpoint to the cold, ...
  • In A World Of 24/7 Shopping, "Shopper" Doesn't Exist
    The discipline of shopper marketing is being made redundant by technology. Or to be more precise, it's being made redundant by the ubiquity ...
  • Norm! What Brands Can Learn From 'Cheers'
    This summer Coca Cola replaced its logo with 250 popular names, and America suddenly became really thirsty. No product improvement. No big grand ...
  • 3 Ways To Find The Best Blogger For Your Brand
    If you are like many mom marketers, you are probably spending this week recovering from BlogHer, the annual blogging conference that just celebrated ...
  • NYTCO Revenues Slip On Print Declines
    Continuing declines in The New York Times Co. legacy print advertising revenue are canceling out promising, but still modest, growth from an array ...
  • Dunkin' In Multi-Element 'Shark Week' Partnership
    According to Hill Holliday VP director of experience design Jamie Scheu, this marks the first time that a paid advertiser has created an ...
  • Is London Live Owner Lebedev Playing The Culture Secretary?
    It was never a dream that anyone other than Culture Secretary Jeremy Hunt thought would come to fruition. A small country already blighted ...
  • Twitter Revs Explode To $312M
    Twitter on Tuesday reported second-quarter results that easily topped Wall Street expectations. The social-media service saw revenue surge 124% to $312 million. Advertising ...
  • BIZ DEV: MRM//McCann Wins Cisco
    MRM//McCann was named global demand generation agency of record for Cisco, following a review. There was no incumbent on the work. The agency, ...
  • Privacy Coalition Urges FTC To Block Facebook's Behavioral-Advertising Plan
    The TransAtlantic Consumer Dialogue argues that Facebook's new initiative marks a departure from its prior statements eschewing broad online behavioral advertising. They want ...
  • Monetizing Email Post-Click
    When publishers think about email newsletter monetization, the first things that come to mind are usually list rentals, sponsorships, and display ads. While ...
  • 'Washington Times,' Redskins Strike Content And Marketing Deal
    "The Washington Times" has struck a deal with the Washington Redskins that includes marketing and content-sharing initiatives. The new partnership will include special ...
  • Video, Content Dragging Down Mobile Web Site Load Times
    Do you have the patience to wait for a slow Web site page to load, and does the amount of time you're willing ...
  • NME's Mobile Site Improvements Unveiled
    For returning users and new visitors the purpose of the redesign is to make NME's content more accessible, richer and more intuitive. Improved ...
  • Fox Sports, Sporting News Team For Web Network
    Looking to ramp up its digital video presence for sports content, Fox Sports and Sporting News Media will partner in what the companies ...
  • Merging TW, Fox Would Be A Cable Challenge
    Under a possible 21st Century Fox-Time Warner merger, combining the advertising-supported TV cable networks of Fox and Turner will be a challenge, according ...
  • 'Share A Coke' Results Lead Summer Campaigns
    "The #shareacoke hashtag and campaign-specific Web site are smart content marketing plays, and the offline act of sharing Cokes prompt many consumers to ...
  • How To Make Text-heavy Stories More Interesting
    During the news:rewired conference last week, Ezra Eeman of Journalism Tools gave delegates a list of essential tools journalists should be aware of ...
  • Last Week's Watershed Marketing Moments, From Mediapost Headlines
    There were a few news items last week that seemed indicators of the fact that the end of the old marketing world is ...
  • Lord & Taylor, Hudson's Bay Go Big on Beacons
    I went beacon shopping over the weekend. While many retailers have been dabbling with beacons for many months to see how they might ...
  • BIZ DEV: SS+K Wins The New Yorker
    The New Yorker hired SS+K as its agency of record, following a review. The magazine, owned by Conde-Nast, debuted a redesigned and replatformed ...
  • Ad Industry Can't Decide Whether or Not TV is Dead
    Depending on who you ask, TV is thriving or TV is dying. How Ogilvy's head of digital got his start. The American Marketing ...
  • Hotel Brands Can Do Better With Mobile Booking
    A new report suggests prestige hotels are missing opportunities to better compete with online travel agencies like Priceline and TripAdvisor when it comes ...