41941 search results for

  • Nativo, Flite Connect Brands With Licensed Content
    Native advertising technology platform Nativo is joining forces with multiscreen ad firm Flite to help brands align themselves with licensed content from major ...
  • Streaming And Time Shifting Each 25% Of Viewing Time
    Digital streaming now represents an estimated one-quarter of time spent watching TV, closing the gap with live TV, which occupies a leading 39% ...
  • Amazon Adds 'Stickiness' With Music And Clarkson. Spotify And Apple Take Note
    Amazon has had a great week. Prime Music and a motoring show from the former Top Gear presenters are just what it needs ...
  • Number Of Regular Linear TV Watchers Will Start To Fall In 2016
    The decline of linear TV viewing is in direct correlation with the increasing quantity and quality of content available online, both from short-form ...
  • Video Killed The TV Star
    In 1979, the Buggles song, "Video Killed the Radio Star," topped the charts in 16 countries around the world. The song tells the ...
  • Agencies Dish Pros, Cons Of Yahoo Gemini
    Some confusion around Yahoo Gemini could stifle growth for the company's budding advertising platform, although more often than not positive returns on investments ...
  • NBCU To Invest in BuzzFeed, Vox
    NBCUniversal is hip to what the kids are doing nowadays, daddy-o: it's all happening on the Internet, and it wants in, baby! Toward ...
  • Investors Zero In On Ad Fraud Detection
    The sizable round raised by digital media measurement and fraud detection firm Integral Ad Science shows that investor interest in ad tech has ...
  • Advertisers Say 'Right To Be Forgotten' Conflicts With Free Speech
    The Association of National Advertisers is urging the Federal Trade Commission to reject a "misguided" effort to create a "right to be forgotten" ...
  • Snapchat Forecast $50M Haul In 2015, Boasts 100M Users
    Snapchat reportedly expects to take in $50 million in revenue this year, and upwards of $200 million next year. Its user base could ...
  • Content Engagement Rates Faltering
    Despite the explosion in digital content, it appears that marketers in every industry lack the knowledge to increase engagement rates online. Brands reaching ...
  • Microsoft To Stop Serving Content Ads
    Microsoft plans to begin stop serving Content Ads on Microsoft, Yahoo and its network of Web sites in the U.S. as early as ...
  • Trinity Mirror Experiments With Content For Ad Interaction Swap
    Trinity Mirror is experimenting with a third way of monetising its content by running ad formats that proactively encourage audiences to interact with ...
  • How Content Influences The SEO Strategy
    Ray Comstock finds it surprising that many digital marketers, especially those working at B2B companies, don't understand the relationship between content and SEO. ...
  • Should Advertisers Use Paid Search To Promote Facebook Brand Pages?
    Running paid-search campaigns in Google AdWords to promote Facebook posts can be a painless way to begin integrating search into social campaign -- ...
  • Google Refuses To Broaden 'Right To Be Forgotten'
    Google is opposing a demand by European privacy regulators to broaden the "right to be forgotten" by censoring search results worldwide. "We believe ...
  • Tesco And 'Ribena-gate' -- What Next For Sugary Drinks And Supermarkets?
    The move by Tesco is part of a much larger drive to show it is engaged in the debate over rising obesity levels ...
  • Search Is No Longer Restricted To Search Engines
    Before mapping out your next search campaign, eeep in mind shifts in consumer search behavior. ...
  • Odd Data About How We Watch Which Videos, By U.S. Region
    Tremor Video analyzed June data and discovered that certain parts of the country watch some kinds of videos more than other kinds. Is ...
  • A Brave New World... Of 360-Degree Immersive Porn On Smartphones!
    I can almost hear the collective sigh of relief. Our long national nightmare is over: We finally have fully immersive, 360-degree interactive pornography ...
  • The Mediapreneur Path
    We live in a world in which technology has destroyed the barriers to building a media platform and removed its gatekeepers. The rise ...
  • LiveXLive, POSSIBLE Mobile Team For Streaming Mobile Platform
    LiveXLive announced are partnering with POSSIBLE Mobile to develop a live music streaming and mobile platform set to launch this fall. ...
  • Ya Gotta Get Digital Right For Effective Marketing
    Digital has become a part of everyday life for most Americans. Smartphones, Tablets, Smart TVs, and Wearables are everywhere and new technology is ...
  • REVOLVING DOOR: Smith Brothers Adds Three
    Josef Bookert joined Smith Brothers as a social media and public relations manager. He joins the agency from MARC USA where he managed ...
  • Tips To Optimize Pinterest Pins
    With 50 billion Pinterest pins and counting, George Kamide explains in a video some strategies that brands can use to get content seen ...
  • OTT Services Seeing High Churn Rates
    "The surprising element for us was Hulu Plus," says Brett Sappington, director of research at Parks Associates. "To shed a number of subscribers ...
  • Evolution Fresh Launching Digital Ad Campaign For New Greek Yogurt
    With a suggested retail of $1.69, they are Dannon's first foray into premium Greek yogurt, which makes up 5 to 10% of the ...
  • Data Caps, Throttling Top List Of Net Neutrality Complaints
    In the four weeks since the FCC began accepting complaints about net neutrality, the agency reportedly has heard from more than 2,000 consumers ...
  • TEN Ramps Up Sponsored Video Content
    The Enthusiast Network is ramping up its sponsored video content efforts. The most recent native video program highlights the capabilities of the new ...
  • Being Real With Real Estate Marketing
    Long perused by wistful dreamers and active buyers alike, real estate and development listings, display ads, brochures and publications are certainly among the ...