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  • Branded Content And Publication Editorial Trusted Almost Equally By Consumers
    According to new research from Vibrant Media into the value consumers place on digital content, just 2% more consumers trust content from publications ...
  • Five Tips To Make Your Native Advertising Stand Out
    While the concept of content marketing has been around for decades, developments in the native advertising (or sponsored content) space have focused on ...
  • Instagram & Pinterest -- Opposite Ends Of Purchase Funnel
    Instagram and Pinterest are both highly visual and open platforms. Compared to Facebook and Twitter -- where users are prone to preaching and ...
  • New Vine Upload Feature Should Appeal To Brands
    Vine's announcement this week allowing users to upload existing videos should make it easier for people to capture and edit videos. The step ...
  • Next-Gen Enthused About Video, Research Jobs
    Everybody knows that you can learn as much from young people as you can teach them, and these days, maybe even more. That's ...
  • Finding Time For Patient Education: 4 Tips For Healthcare Providers
    It's not news to doctors that an important part of their job is educating their patients about their health and medical conditions. The ...
  • TV Programmatic: A Horizontical Transmutation
    I remember that when I started in the media business, around the mid-'70s, the community's attention was focused on reach. Mass reach. Broad ...
  • Marketers Mull Ad Value Of Instagram, Pinterest
    In anticipation of an increasingly fragmented social landscape, marketers are spending more time trying to figure out networks not named Facebook or Twitter. ...
  • A Film, A Coat And A Brand Ethos
    The concept behind the film, titled "Bustle," is meant to invoke high-fashion editorial without being seen as blatant advertising. ...
  • Cable Operators Lure Millennials To Monetize The Future
    Cable operators and other pay TV providers are continually worried about cord-cutting -- or increasingly "cord-nevers" for many millennials. ...
  • Are Messaging Apps Just Good For Brand PR?
    With word this week that hot messaging app Snapchat will soon begin offering paid ad opportunities along with news content, a Friday panel ...
  • Vizsafe Turns Mapping, Geolocation and Video Social Network Into Community Watchdog
    Facts sometimes get in the way of people spewing rhetoric, but a complete, unedited video describing a robbery or an officer-involved shooting like ...
  • Axe Wants You To Kiss For Global Harmony
    The Unilever brand has teamed with Tongal for a user-generated contest that supports its Super Bowl "Make Love, Not War" TV commercial. ...
  • 'Real-Time' Marketers: Personalize Away, But Stay Out Of #Personal Space
    Real-time marketers want to be with it. They want to tweet about the show consumers are watching or send a Facebook message about ...
  • Are Messaging Apps Just Good For Brand PR?
    With word this week that hot messaging app Snapchat will soon begin offering paid ad opportunities along with news content, a Friday panel ...
  • Behind This. The Altantic's Anti-Stream Social Network
    Have you heard about the odd little social network that Atlantic Media has been developing? The one named This., which limits the number ...
  • James Foley's Family Releases ISIS Email
    The parents of James Foley have released an email sent by the American journalist's kidnappers. In the August 12th email, ISIS militants claimed ...
  • BrightEdge Free Content Tools Turn Into Community Building Blocks
    Building a community typically requires giving stuff away for free. In the case of Google and Bing, the search engine indexing the best ...
  • Calculated Risks Are The Way To Go
    Creating branded content for men can be a little tricky, but don't be afraid. By testing the waters, taking a few calculated risks ...
  • Thomson Reuters Upsets Some Publisher Partners With Email
    Thomson Reuters is upsetting some of its publisher partners with an email it sent out asking for permission to promote a new content ...
  • Planned Earned Media? Really.
    What's your planned earned media strategy? Right. That's the slightly confusing question from Jeff Melton, Chief Analytics and Media Officer at MRY, for ...
  • Noah Mallin Appointed Head Of Social For MEC North America
    Mallin, who earlier headed Digitas New York's Social Marketing and Content Team, will report to Shenan Reed, MEC's new president of digital for ...
  • Warehouse Launches Online And Print Magazine
    The high street fashion retailer created the 'Tales of the City' blog on its website which will be populated with content from a ...
  • Can You Smell That?
    What bothers me the most about the online advertising industry is the amount of bullshit we shovel into it. Maybe you can make ...
  • Mag Bag: 'House Beautiful,' 'Family Circle' Get New Looks
    More magazines are getting makeovers for their print editions, with September issues bringing redesigns for Hearst's "House Beautiful" and Meredith's "Family Circle." "House ...
  • Make Sure Mobile Factors Into Your Holiday Email Marketing
    As you dive into holiday marketing planning and preparation, take time now to make sure that every aspect of your email program gives ...
  • Clif Bar Names BKWLD Digital AOR
    The decision came after a formal review involving at least three other agencies. Previously BKWLD had done project work for the client. ...
  • Making Measurement Matter At Kellogg
    Aaron Fetter, director of the Insights and Analytics Solutions Center at Kellogg, explains how technology and data are impacting measurement and customer targeting, ...
  • Lexus Airs Skippable TV Ads On Purpose
    Taking a page from the online advertising options playbook, Lexus recently ran an interactive TV campaign where viewers could "skip" TV commercials -- ...
  • Tesla Opens Showroom Right Underneath Audi's Ad Agency
    Here's an odd juxtaposition of sorts. Over in Germany, Audi ad agency Thjnk is located on the second floor of an office building ...