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  • Sideswipes: Flat Media
    Some are calling Contributor a new way to pay for the Web. I'm calling it a flat media model because it pushes content ...
  • 'WSJ' Comes To Flipboard
    'The Wall Street Journal' is coming to Flipboard. An official version will offer limited free access to some content for non-subscribing Flipboard users ...
  • Newspapers' Online Audiences Set New Record
    October was a record-setting month for newspapers online, with 166 million U.S. adults consumer newspaper content delivered via digital platforms. That is an ...
  • Kia Motors Back For Year Two Of YouTube Music Awards
    Both the Kia site for the show and YouTube's Kia-branded site are this week getting populated with artist music videos. YouTube's site has ...
  • Social And Mobile Drive BuzzFeed
    BuzzFeed has revealed that its social traffic is five times higher than search traffic and that two out of three people who read ...
  • Targeting The Mobilized Fan
    Sports fans have always been on the leading edge of mobile use. Targeting them effectively requires a deeper understanding of just how diverse ...
  • How The White House Uses YouTube
    Political entities are just like the rest of us. They have had to adapt to the social media age. Now, digital, generally, and ...
  • SEO: Link Building, Keyword Research Becoming Most Challenging Tactics
    While 72% of marketers from enterprises rate search engine optimization as successful in achieving marketing objectives like lead generation and increased Web traffic, ...
  • Trucks Back On A Roll This Year. Detroit Gets The Benefit. Ford Preps For December
    Trucks, baby. There hasn't been this much going on in the pickup truck business for years. You have the new aluminum body Ford ...
  • 60% of Shoppers Welcome Beacons, 30% Redeem Offers
    Shoppers who receive beacon-triggered messages appear to be OK with getting them. And in-store beacon campaigns also are impacting shopper behavior, based on ...
  • That Smart TV Just Heard What You Said And Saw You Say It
    Michael Price, counsel in the Liberty and National Security Program at the Brennan Center for Justice at NYU School of Law, bought a ...
  • McDonald's, KFC Lead Restaurant Chains In Social Media Performance
    The top three restaurant brands performed strongly on every metric studied during a 30-day period ending Sept. 30, including engagement with followers, total ...
  • Sprint CEO Claure Talks Directly To Hispanic Consumers
    "The strategy of the ads is to give consumers the opportunity to meet the man behind the company now influencing the decisions made ...
  • Mood Media Rolls Out Shazam In-Store
    Mood Media Corporation, one of the world's largest providers of in-store media, is bringing mobile interactivity to thousands of affiliated stores through a ...
  • An MRAID For Measurement
    At an IAB Mobile Center board meeting last year, a very smart senior marketer at a major financial institution said that the industry ...
  • Deutsch L.A. Settles Astroturfing Charges
    Deutsch L.A. deceived consumers with an ad campaign that involved asking employees to promote Sony's PlayStation Vita on Twitter, the Federal Trade Commission ...
  • VSA Partners; Heather Torreggiani
    VSA Partners hired Heather Torreggiani as chief marketing officer. Based in Chicago, her responsibilities include leading the growth efforts across VSA, supporting major ...
  • Video Ads Optimized For Device Deliver Best KPIs
    With Black Friday and Cyber Monday just days away, online video advertising should be kicking into full gear for the online holiday shopping ...
  • 'NYT' Hires Innovation Editor
    The New York Times took another step in its continuing reinvention of itself as a digital publisher with the appointment of Kinsey Wilson ...
  • Google Finally Gets It
    During the Web Summit in early November, Google's global CMO, Lorraine Twohill, talked to UK marketing publication The Drum about Google's plans to ...
  • Ecommerce Innovators Support Mobile To Enhance Online And Omnichannel Shopping
    According to eTail interviews of some of e-commerce industry's marketing leaders about the future of digital marketing and leveraging new technologies to enhance ...
  • CQ Roll Call; David Ellis
    CQ Roll Call promoted David Ellis to chief content officer. ...
  • Programmatic Vet Kline Named CMO Of AOL
    AOL this morning named Allie Kline CMO of all of AOL, succeeding Erika Nardini who is leaving as CMO of AOL Advertising at ...
  • Users Not Happy With Flickr's Decision To Sell Their Photos
    Some users are unhappy with Yahoo over its decision to sell their Flickr photos. “More than 300 million publicly shared Flickr images use ...
  • JetBlue, Content Providers Offer Fly-Fi
    JetBlue Airways is partnering with content providers -- including Fox, HarperCollins Publishers, National Geographic, Time Inc. Coursera and Rouxbe -- to offer customers ...
  • JetBlue Taps Time Inc. For In-Flight WiFi Content
    Time Inc. is the exclusive magazine launch partner for JetBlue's new Fly-Fi Hub, which is providing free WiFi service to passengers during its ...
  • TV: Evolution Or Revolution?
    There is more chatter than usual about the future of the traditional TV model, with hand-wringing across all media disciplines from measurement to ...
  • UPDATE: JCPenney's Branded Holiday Video Campaign With AOL Aims At Hispanics
    "The Gift of New Traditions" doesn't look like the commercial it is, but the new offering from JCPenney, working with AOL's BeOn division, ...
  • Nov. 21 Was World Television Day: Woo-Hoo?
    In case you missed it, last Friday was World Television Day. And it was not brought to you by Toyota or McDonald's, NBC ...
  • How To Wage A Successful Video Campaign
    Nothing quite beats the impact of sight, sound and motion. To hear the Video Commerce Consortium tell it, using video ads is the ...