How do marketers optimize content in a world without screens on devices like Google Home and Amazon Echo? It's important to develop content that provides concise answers to questions, says Andrew Garcia, digital marketing strategist at Recovery Brands -- which will give marketers a better chance of getting their content returned as the answer to voice search queries.
Do you believe in ad burnout -- a state in which consumers feel complete overload? How many ads are too many, how do advertisers solve the problem, and what percentage of those campaigns actually prove successful?
Videos that make a statement about the brand rather than the brand making a statement in the video remain a more accepted way to connect with consumers. Take the video "Best Day Of My Life" from Shell, which features the talents of Jennifer Hudson, Steve Aoki, Pixie Lott, Luan Santana, Yemi Alade and Tan WeiWei. It showcases Shell's commitment to finding alternative energy resources and the ways that consumers can contribute to the cause.
Target received nearly 30% of all paid-search traffic for the top 10 product-related keywords during the 2016 holiday season -- more than 2.5 times the traffic of retail site like Walmart, which took 11% share. SimilarWeb analyzed product-related paid search keywords from the top 100 U.S. shopping sites generating desktop search visits from Nov. 1 through Dec. 27, 2016, to determine the top 10 retail Web site, as well as the competing keywords.
For super fans, it won't be enough to just watch the biggest game in football, Super Bowl LI. Many will spend weeks prior to the game searching for recipes, content and ideas to make their Super Bowl party memorable. The majority of those Super Bowl fans responding to a survey from social media agency Influence Central were women.
Some 72% of marketers consider data analysis to be the most important skill for their organization to acquire during the next two years, according to a report released Monday.
Google's decision to organize data being used for online search ads, especially location and call extensions in AdWords, could have long-term benefits for people using search data in their daily lives. The latest example draws a line between Google My Business and Call Extension numbers.
One of the hottest topics at the 2017 Consumer Electronics Show (CES) drove the most search traffic for manufacturers during this past year.
Personal assistants and intelligent agents made it to the top of Microsoft Bing's marketing search terms list in the U.S. for 2016.
A bevy of data shows an uptick in conversions from paid-search advertising, but with an increase in returns expected from online sales across desktop and mobile, what will it cost campaigns and advertisers?