• What 'The Interview' Christmas Day Sales, Rentals Say About A Nation's Freedom
    In an unprecedented show of support for democracy, Sony Pictures agreed to release "The Interview" in theaters and online Christmas Day, making history along with Google, Microsoft and the thousands who streamed the controversial movie. The movie studio formed an alliance with Google and Microsoft to rent and sell the over-the-top comedy online amid the North Korea-linked cyberterrorism attack to rent or buy from their online video stores. I was among the moviegoers eager to understand the reasoning behind the controversy and show support for free speech. Now it's time for U.S. officials to take cyberattacks more seriously.
  • 2015: The End Of Browsing And Start Of Discovery Through Deep Links In Mobile Apps
    Brands should have a way to detect if their company's app lives on the consumer's device. Knowing this would allow brands to link directly from the campaign in a search, display or email promotion to the product page in the app -- not just link from the campaign to the app, but a specific product within the app. JavaScript provides that link, but few have followed through. The trend will accelerate in 2015.
  • BitTorrent Urges Sony To Release 'The Interview' On Its Platform
    The file-sharing network BitTorrent wants Sony to release "The Interview," the movie about two producers who the CIA recruits to assassinate North Korean dictator Kim Jong-un on their trip to Pyongyang, on its platform. The Twitter tweet sent late last week read: "Releasing #TheInterview via torrent is a safe way to bring the film to audiences."
  • How To Fix Product Page Mistakes To Optimize Site Content, Rankings, Ecommerce
    Common misspellings, nuances in Web copy and content, and incorrectly optimizing videos can drag down rankings on retail sites, contributing to underperforming pages. Here are five essential tips that help brand marketers increase visibility and rank products higher in search queries on major e-commerce sites such as Amazon, eBay, and Walmart.com.
  • News Media Brands Ill Prepared For Mobile
    None of the most visited print news and media sites evaluated for their mobile experience passed Google's recommended five-second Web site load time, and only 56% of the sites provide social media buttons on their home page to share the news. While the sites are not prepared to serve content to readers on mobile devices, about 30% were built with responsive Web design in mind.
  • Voice Search, Deep Learning Advances From Baidu Led By Former Googler
    Baidu has revealed the first results of a test to improve speech recognition. In a paper published today on Cornell University Library's site, arXiv.org, members of the search engine's research team, which includes one former Google exec, said they have created a new method of more accurately recognizing speech. Baidu's Deep Speech beat other methods such as those offered by Apple, Google and Microsoft on standard benchmarks that measure the error rate of speech recognition systems.
  • Meet The Mobile App Install Addict
    Mobile app "Install Addicts" -- consumers who download more than 17 apps monthly -- have emerged as a dominant force in the market, according to research released Wednesday. Getting consumers to download a mobile app is one thing, but it's quite another to convince those consumers to use them. Who are these consumers -- and what do they need?
  • When The Buy Button Lands On Bing, Google, Yahoo Search Engines
    Google has become the latest company to explore the "buy" button on its search engine, as it looks to improve the e-commerce experience for consumers. While Sears Hometown Outlet Stores CMO David Buckley declined to say whether the store is part of that trial, he said it would make sense to add a buy button in search results depending on transaction agreements and relationship with customers. He and others in a separate panel spoke about the pros and cons several days prior to reports that Google is approaching retailers with the service.
  • YouTube U.S. Viewers Await Features Allowing Them To View Videos Offline, Measure Ad Performance
    Search the phrase "video marketing" on Google, and query pages of YouTube videos serve up in query results. A simple search on the word "video" returns clips from ESPN and Fox News, among others.
  • Engineers Become 'The Pretty Girl At The Ball'
    Apparently these days it has become difficult to find qualified engineering to build out what Boost Media CEO David Greenbaum calls a "creative optimization platform." He said optimizing the creative in the advertisement remains fundamental to the success of a campaign, but finding engineers to help build the vision continues to present challenges.
« Previous Entries