Are consumers better off with Microsoft in the world? "Why does the world need Microsoft?" CEO Satya Nadella asked during an interview with "The Wall Street Journal." "Let's say we just disappeared. Would everyone be well served?"
Smaller companies master innovation more often than large ones -- but when small companies grow up it's important to remain rooted in an organizational structure that allows for innovation.
The combination of search, paid search and radio brings an interesting ad-targeting opportunity for national advertisers to reach a local audience based on the listener's location and taste in music or talk radio. It also supports cross-channel and cross device ad targeting.
eBay now has a chatbot for mobile powered by artificial intelligence. It debuted on Facebook Messenger earlier this week. ShopBot, as eBay calls it, aims to simplify the shopping process by searching for products across the marketplace.
Who are the supershoppers, and how do marketers reach them? Customers need to research and be willing to purchase from retailers or online stores they had not bought from before. Mobile has become the best way to find these "cool gifts" because search engines are aggregating the content for consumers in fewer searches.
About 30% of searches will be done without a screen by 2020. Technology such as Google Assistant for Home, Amazon Alexa for Echo, chatbots and software development kits from Microsoft, Soundhound and others will make this possible. By 2020, algorithms will alter the positive behavior of more than 1 billion global workers, according to Gartner analysts.
Google, which launched Academy for Ads, and NetElixir, which launched Ask the Experts, have decided to teach search newbies a thing or two. Both have launched separate educational programs to help those just starting out in search advertising or marketing, as well as those who need a refresher on advanced skills.
Target, Wal-Mart, and JC Penney in aggregate spent more than $33 million in paid-search ads and another $9 million on product listing ads between October and December 2015. Also on that list of heavy spenders are Macy's, Best Buy, Kohl's, Sears, Zappos, Apple, and Nordstrom.
Gary Illyes, who works on ranking and various SEO policies and processes at Google, confirmed that the real-time spam algorithm Penguin 4.0 has completely rolled out. The algorithm was introduced by Google in April 2012 to deal with link quality.
Finding a Halloween costume for the kids seems like the least important event as we head into what feels like the most volatile U.S. presidential election year in history. Nonetheless, here's a little Halloween paid-search trivia to briefly take your mind off politics.