• Mobile To Slow Growth For Ecommerce Holiday Spending
    Consumers tend to spend less on mobile devices than on desktop, which will lead to slower ecommerce growth this holiday season. On average, consumers spend roughly 22% less on mobile than on desktop, according to a recent report.
  • How Google, eBay, Reddit Gain Speedier Mobile Page Load Times From AMP
    Google has begun to include general Web search results in its Accelerated Mobile Pages project to improve the mobile experience for Shopify merchants with plans in the next few weeks to roll it out to select merchants participating in the test pilot.
  • Paid Advertising Making Dramatic Shifts, Study Finds
    Programmatic is not the shiny object in every campaign strategy. Despite the hype surrounding programmatic, more than 50% of advertisers still do not include it in their media-buying strategy. Among the ones who do, about 30% found it was not an effective marketing channel for them, according to survey results scheduled for public release next week.
  • Ted Baker Shoppable, Retail Store Window Campaign Reflects Next-Gen Ads
    Ted Baker's espionage campaign using shoppable video ads launched earlier this month, making waves across the fashion world but little noise in advertising. It integrates all the bells and whistles, including Google voice and retail store window displays that send secret messages to the consumer's phone using location signals.
  • The Search For Reclaimed Wood
    Wood from weathered barns, dilapidated hotels and fire-stricken buildings full of rich character provides an amazing way to restore history. In fact, uncovering that history of the reclaimed wood made into tables, chairs or other pieces of furniture makes the pieces that much more special. Without search engines the history would become incredibly difficult to uncover.
  • Rethinking Interstitials, Especially Publishers Relying On Search Traffic
    Google warned advertisers in August that a new ranking signal will begin downgrading mobile Web pages next year when "intrusive interstitials" are used. How will this change affect search marketers?
  • Why Scott Linzer Returned To iCrossing As VP Of Organic Media
    What's the old saying? Don't burn bridges. Scott Linzer recently discovered the industry is smaller than many think.
  • Making The Customer Experience Work In Search Advertising
    Considering the importance of customer experience, even in search engine advertising and marketing, how should marketers view the future? And how does the customer experience fit in?
  • DigitasLBi's Valentini On The Biggest Change To Search Advertising
    The agency-advertiser relationship continues to change as targeting options and technology mature. The targeting gives marketers more control over their search buys, but how will this require brands and their agency partners to rethink strategies?
  • 3Q Digital's Rodnitzky: Search Tips On Fragmentation
    Fragmentation is the biggest change and challenge in marketing today, according to David Rodnitzky, CEO at 3Q Digital. He says brands should expect an increasing amount of fragmentation through connected cars, smart TVs, virtual reality and augmented reality.
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