• SteelHouse Files Lawsuit Accusing Criteo Of False Advertising
    SteelHouse, an advertising software company, filed a lawsuit Tuesday in the Central District of California federal court accusing Criteo, a Paris-based retargeting company, of false advertising, intentional interference with contract, intentional interference with prospective economic advantage and unfair competition.
  • Yahoo To Change Its Name At Closing Of Verizon Sale
    When Verizon and Yahoo finally announced Monday morning they had made a deal, many of the secrets advertisers had been waiting to learn escaped like a tightly wound jack-in-the-box being released for the very first time. For example, with the leftover assets, the company will change its name at the close of the sale to Verizon.
  • Verizon Becomes Lead Bidder For Yahoo, Per Report
    "Hi, my name is [fill in the blank], and I now work at Verizon," said a Yahoo executive.
  • Some Publishers Seeing Huge Uptick In Organic Search Traffic
    Publishers looking to increase traffic from search engines, specifically Google, should be very happy. SimilarWeb released numbers related to the top 20 media sites that saw an increase in site visits from organic search traffic in June. For some it looks pretty darn good.
  • Microsoft Showing Edge In Bing Search And Cloud Services
    Microsoft reported Tuesday that search revenue from Bing, excluding traffic acquisition costs, grew 16% -- driven by higher revenue per search and search query volume.
  • Paramount Hires Rebecca Mall From Google As Co-President, Domestic Marketing
    With the new hire, Paramount plans to launch a brand strategy division. Mall will report to Megan Colligan, Paramount's worldwide president of marketing and distribution, according to reports.
  • Mobile Use Skyrockets Without The Need For More Devices
    Searches and purchases on mobile devices continue to climb, per Google, but only about half of the devices in an Internet-connected home are mobile. While smartphones make up 37% of connected devices in the home, desktops comprise 28%; and tablets, 17%, according to the data.
  • PMX Agency Rebrands, Aids Integration Efforts
    PMX Agency rebranded in June by combining the agencies PM Digital and Paradysz. The agency didn't change operations or add new services, but it did work to help brands understand how to integrate media channels, online and offline.
  • Pokeconomy Takes Ad Cue From Google, Adds Location-Based Ads
    Sponsored locations will soon provide a new revenue stream for Pokemon Go. Sound familiar? Earlier this year, Google said it would start offering advertisers sponsored local search ads on Google Maps.
  • Amazon's Flash Dance May Make Marketers Rethink Search On Prime Day
    Amazon Prime Day, the online retailer's annual event full of flash sales and great deals, experienced a hiccup on what was to be one of their busiest shopping days of their year.
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