Consumers tend to spend less on mobile devices than on desktop, which will lead to slower ecommerce growth this holiday season. On average, consumers spend roughly 22% less on mobile than on desktop, according to a recent report.
Google has begun to include general Web search results in its Accelerated Mobile Pages project to improve the mobile experience for Shopify merchants with plans in the next few weeks to roll it out to select merchants participating in the test pilot.
Programmatic is not the shiny object in every campaign strategy. Despite the hype surrounding programmatic, more than 50% of advertisers still do not include it in their media-buying strategy. Among the ones who do, about 30% found it was not an effective marketing channel for them, according to survey results scheduled for public release next week.
Ted Baker's espionage campaign using shoppable video ads launched earlier this month, making waves across the fashion world but little noise in advertising. It integrates all the bells and whistles, including Google voice and retail store window displays that send secret messages to the consumer's phone using location signals.
Wood from weathered barns, dilapidated hotels and fire-stricken buildings full of rich character provides an amazing way to restore history. In fact, uncovering that history of the reclaimed wood made into tables, chairs or other pieces of furniture makes the pieces that much more special. Without search engines the history would become incredibly difficult to uncover.
Google warned advertisers in August that a new ranking signal will begin downgrading mobile Web pages next year when "intrusive interstitials" are used. How will this change affect search marketers?
What's the old saying? Don't burn bridges. Scott Linzer recently discovered the industry is smaller than many think.
Considering the importance of customer experience, even in search engine advertising and marketing, how should marketers view the future? And how does the customer experience fit in?
The agency-advertiser relationship continues to change as targeting options and technology mature. The targeting gives marketers more control over their search buys, but how will this require brands and their agency partners to rethink strategies?
Fragmentation is the biggest change and challenge in marketing today, according to David Rodnitzky, CEO at 3Q Digital. He says brands should expect an increasing amount of fragmentation through connected cars, smart TVs, virtual reality and augmented reality.