• Google Spent $5 Million In Three Months To Lobby Washington
    Google spent $5.03 million between April and June, up $1.21 million from earlier in the year, to lobby lawmakers in Washington. Online advertising, patent reform, immigration and surveillance issues were on the agenda.
  • Domino's Branding More Than Pizza
    Domino's worked with advertising agency Crispin Porter + Bogusky (CPB) to redesign the company's brand. One part of the rebranding efforts meant creating a custom font for use across print, packaging, broadcasting, Web, mobile apps, out-of-home and point-of-sale terminals.
  • Google's App Deep Linking Tools Delivering Decent Adoption Rates
    Indexing all the world's information to make it available to the masses has become Google's mantra over the years. But how do you open up closed systems to deep link information across screens and operating systems? Wide-scale use of deep linking could have a significant impact on mobile app development and consumer adoption.
  • The Search Agency U.S. Clients Spent 29% Of Budgets On Mobile In Q2
    The Search Agency released search engine marketing stats Thursday ahead of Google's earnings that found among its clients clicks rose 36%; spend, 22%; and click-through rates, 58% in Q2 2014, compared with the prior year's quarter. The cost per click (CPC) fell 10%, respectively. Overall mobile budgets for smartphones and tablets reached 29%, up from 22.8% in Q2 2013, per findings released in its quarterly State of Paid Search Report, Q2 2014. Here's where the agency's clients put their search dollars in Q2 2014.
  • Yahoo Takes Control Of Its Mobile Search Ads
    Hidden in Yahoo's earnings call, CEO Marissa Mayer told analysts that for the first time since 2010, the company's serving its own mobile search ads in the United States. It's one of several insights search marketers will learn this earnings season. Quarterly reports began surfacing this week. Many highlight interesting trends in mobile.
  • How Brand BFFLs Enter Inner Circles
    Best friends for life. What brand wouldn't want that distinction? Morality might become the stepping stone into the inner circle, but relevance and trust keep the fire burning. Personalized emails play a major role in building relationships, even when it comes to search engine marketing and personalization.
  • Toilet Bowl Morality And Today's Ad-Industry Role Models
    Swore I wouldn't get wrapped up in the news that reporters kept rehashing about the Google executive's heroin overdose. The industry often discusses the morality of company executives who allow the collection of consumer information, but what about the responsibility of these employees to act as role models for today's youth?
  • Search, Beacon, And When To Click On The Light
    Timing is everything. Build a loyalty program now, and by the time the holidays roll around opt-ins should provide a solid based for location-based services. Some 58% of retailers participating in a recent survey believe loyalty campaigns have a positive impact on sales, but only 34% plan to run one during the back-to-school shopping season. With the holiday shopping season approaching, marketers should start thinking about how to integrate search campaigns with check-ins over location-based technology like Apple's iBeacon to improve the entire online and offline experience.
  • Twitter Tweets You Hear Might Be An Echo
    In recently published research, Stone Temple Consulting found less than 1.5 billion Twitter pages indexed in Google across two queries, although the social site reported back in October 2013 that it processed about 500 million tweets daily, per its Initial Public Offering (IPO) filing.
  • The Biggest Mistake Marketers Still Make
    Direct response or branding goals can determine how search marketers set up advertising budgets, but all should think about integrating processes, data and campaigns no matter what the intended key performance indicators or intended outcome. It may be difficult to believe, but data fragmentation caused partly by the massive growth in silo marketing applications remains the No. 1 data concern among marketers.
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