Google engineers have developed a labeling technique that enables the technology to pinpoint a location or geographic position based on a variety of data stored in the phone.
Men reached deeper into their pockets for Valentine's Day to show loved ones some appreciation, spending 15% more than women, but women searched more than men for that special gift.
The combination of search and display drove down the cost to acquire new customers threefold.
Forrester Research estimates smartphone retail sales will grow at a compounded annual growth rate (CAGR) of 20.4% during the next five years, and mobile phones will influence $1.4 trillion in offline sales. Search has a major role in this as well.
Social responsibility typically falls on the shoulders of humans, but when artificial intelligence steps in, will the ownership widen to machines -- and how might this play out in Google AdWords?
Google and experiential agency Grow Marketing are headed to Chelsea Market in New York next week to show off Google Home and Google Play Music. The duo set up the device and service in three tiny homes.
In the age of digital data, where intent signals come from all sorts of activities from mobile devices, one designer clothing brand has cozied up to Google in an effort to create an experience to deepen the connection with consumers.
Purple vs. red. A move away from searches for traditional, romantic red roses during Valentine's Day seem to suggest that consumers have become more adventurous. They're looking for new experiences.
"Content marketer," "Web|digital|internet marketing manager|specialist," "growth hacker," "content strategist" and "Web site optimization specialist" are some of the new job titles for search engine optimization professionals.
Bing has blocked 130 million ads for direct policy compliance issues, banned 175,000 advertisers from placing ads on the search engine, and blocked 7 million ads for misleading content in 2016, according to Microsoft Bing's Bad Ads report released this week.