So, here we are on Day Two of OMMA Hollywood and news breaks in today's New York Times on a series of e-mails detailing an affair between Julie Roehm and Sean Womack, the former Wal-Mart executives who are expected to speak at our little conference t...» 0 Comments
Look forward to watching the chemistry between Julie Roehm and Sean Womack later today when they talk about their vision for Marketing 3.x at lunch. Hmm. Program says 2.x. Whatever. Another one of those terms everyone will be sick of by the time the ...» 0 Comments
Rats Redux Posted by Laurie Petersen on Mar 20, 10:27 AM
Rats. I was wrong! Not one question was posed yesterday to Yum! Brands' Chris Miller about the KFC/Taco Bell rat video when he appeared on a mainstage panel "Brands - Lost in Cyperspace?" Nothing from the moderator Rex Briggs. Nothing from the audien...» 0 Comments
Hollywood, Calif. – New TV commercial producers need distance and safety -- watching TV from the comfort of a couch than in a dangerous stadium seat at a live big time sports event. Finalists for the Doritos’ “Crash the Super Bowl†sweepst...» 0 Comments
It's been called the "American Idol" of advertising and, watching Jason McDonell's presentation, that held true in more ways than one. McDonell showed live footage of the finalists in the Doritos ad competition as they watched the game in a bar, wait...» 0 Comments
In the panel, "Brands: Lost in CyberSpace?" participants are whining about how hard it is to do branding online. I don't get it. What's so hard? None of the panelists appears very convincing on the point. Typically industry types talk endlessly a...» 0 Comments
In the kind of industry ovation that is normally reserved for the Alex Bogusky’s of the world, the cast and crew of “Checkout Girl,†one of the two consumer-generated spots placed during the Super Bowl by Doritos, took the stage at OMMA Hollywo...» 0 Comments
So how do you follow on "Crash the Super Bowl" the consumer-generated Super Bowl ad campaign? It's happening this week: Doritos is launching two new flavors and letting consumers decide which product stays: You Decide: Smokin' Cheddar BBQ or Wi...» 0 Comments
Whenever breakthrough advertising ideas come along there’s generally no shortage of people lining up to take credit for it. That’s the ad biz where lots of players typically touch some part of a big ad idea. Such was the case for Doritos’ consu...» 0 Comments
Sheesh. All this talk about Doritos is making me hungry for the friendly crackly, crunchy orange chips. Jason McDonell, director of marketing for Frito-Lay's Doritos brand, is here opining on the chips' crunch, intense flavor, and triangular shap...» 0 Comments
