Jocelyn Griffing, SVP, Online Media, ICON International, part of Omnicom: Budgets are up, weâ€™re doing really well. I will say there does seem to be a bit of a pullback from some other the big players.
Cree Lawson, CEO, Travel Ad Network: â€œWeâ€™re not seeing a slowdown â€¦ I think itâ€™s more indicative of the fact that travel media said they were going to spend an ...
In an innovative environment it is so important to question yourself because you KNOW people will tune out as soon as you stop asking.
As it turns out, Dale Herigstad really is from the future. And he wrapped up his keynote by showing it to us. Dale, who a few years back worked with Steven Spielberg to come up with the â€œgestural interfaceâ€ that Tom Cruise uses in â€œMinority Report,â€ showed some current gestural interfaces that are actually here today. As amazing as that might seem, Dale also gave a preview of an interface technology that would make even science fiction author Philip K. Dick blush.
â€œIt can read your brainwaves,â€ Dale said, referring to the new Emotive system, a ...
Dale, who is the chief creative officer of WPPâ€™s Schematic, presented how the â€œnew TVâ€ will look. The new TV, is actually a combination of online, interactive TV, video-on-demand, IP technologies, and a variety of other things that will give TV the look and feel of an immersive user experience. ...
For example, CP&B was the agency behind Burger King's "Whopper Freakout" campaign. It took face-to-face communication, particularly in getting the franchise owners to buy in to the concept.
"The francisees said, 'if you run a commercial that says we're no longer selling our most popular product, we're gonna come to your house and kill you."
Try getting a machine to accomplish that.
Porter summed up his "Welcome To The Machine" OMMA Hollywood keynote on an upbeat note for the creative's in the room, reminding everyone that "good stories don't come from machines." They come, of course, from agencies like his Crispin Porter + Bogusky. And that's not something you're likely to find in any Google algorythms.
"If youâ€™re a creative in this business, and if youâ€™re good at it, you probably donâ€™t ened to worry about any machine â€" just yet."