Results for June 2008

Social Success Metrics For Circuit City Posted by Gavin O'Malley on Jun 23, 4:38 PM

There are three metrics to determine what Circuit City defines a successful social marketing campaign, according to Stephanie Pike, Strategic Program Manager for Digital Marketing, Circuitcity.com

“We use close rates (really conversions,” said Pike. “But we're trying to migrate away from that.”

Then, “There's net promoter rate -- Is it improving our brand equity?”

Finally, “Gross margin dollars per year (We hope to bring that down to per customer per year,” said Pike. “Looking at bottom line revenue, rather than top line revenue.”

“We used to use impressions,” Pike added.» 0 Comments

Twitter Is So Last Nanosecond Posted by Joe Mandese on Jun 23, 4:32 PM

Just as we were getting use to tweeting, Adam Weinroth, Director of Product Marketing, Pluck Corp., comes along and tells us we should be plerking.

Noting that most of the people in the room at OMMA Social may only have been on Twitter for a matter of weeks, he said the next big new social media platform is actually something called Plurk.

It's not affiliated with Pluck, Weinroth disclaimed.

According to Plurk's Web site, it is, “a place that let's you publish and share your thoughts, emo-ness, #^@%(& loves.” I ...» 0 Comments

How MySpace Deals With Data Posted by Gavin O'Malley on Jun 23, 4:21 PM

MySpace looks at data two ways, according to Heidi Browning, SVP, Client Solutions, MySpace.

To paraphrase Browning's strategy: “We looking at data from an effectiveness standpoint (how they are driving profitability, for example); and looking at data from an insight standpoint, so you're smarter going forward.”» 0 Comments

Biggest Sinkers In Social Marketing Posted by Gavin O'Malley on Jun 23, 4:06 PM

In recent memory, Sprint was responsible for as the biggest sinker during the afternoon panel, "Sink or Swim: The Best and Worst of Social Media Marketing."» 0 Comments

If You're A Client, You Might Want To Think Twice Before Dumping Carat Posted by Joe Mandese on Jun 23, 3:56 PM

During this afternoon's "Sink or Swim" panel discussion, guess who Michael Nicholas, SVP, Managing Director, Carat, picked for his "sink." Yep, you guessed it, Wal-Mart.» 0 Comments

The Oprah Effect Posted by Gavin O'Malley on Jun 23, 3:21 PM

How does a social media campaign succeed?

"You get it on Oprah, and you're done," promised Paul Beck, Sr Partner, Executive Director of Digital at Ogilvy Worldwide.» 0 Comments

Ogilvy's Big 3 Social Media Strategies For 2008 Posted by Joe Mandese on Jun 23, 3:15 PM

According to Paul Beck, Sr Partner, Executive Director of Digital at Ogilvy Worldwide, the No. 1 strategy is "listening."» 0 Comments

Punch Drunk Love Posted by Joe Mandese on Jun 23, 3:09 PM

Social Vibe's Joe Marchese threw a rate bone to the "punch the monkey" type ads that have become the bane of online creative.» 0 Comments

At Last, The Reason Why Online Ads Aren't Working With Kids Posted by Joe Mandese on Jun 23, 3:04 PM

The ads suck, according to Andrew Monfried, Founder and CEO, Lotame. Explaining the relatively low click-through rates most ads targeted at young users have has less to do with the precision of behavioral targeting in social media, than it does with the quality of the ad messages.» 0 Comments

A Changing Landscape Posted by Gavin O'Malley on Jun 23, 2:57 PM

How is behavioral targeting different in social networking, today? "It's about the identifiers," said Andrew Monfried, Founder and CEO, Lotame. “How you're [consumers] are engaging with the networks» 0 Comments

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