This B-to-B effort by MRM Worldwide for Intel asked IT pros about Intel's processor technology.Â It used social media to facilitate the conversation.
Says Fou, "The old way of messaging has always been the marketer out; we have brand message you hear it.Â The words Intel uses are highly technical, so for them it's how much simpler can we make this? but it's still their jargon. engineer's jargon.Â The analogy is, the conversations around the water cooler, but not with socialmedia sites, those conversations ...
Trying to identify personal information online is a red herring, argues Eileen Harrington, Deputy Director of the Bureau of Consumer Protection, Federal Trade Commission
Itâ€™s â€œalmost a game of chicken going on here,â€ she says. The longer companies withhold their data gathering practices, the more likely it becomes that Government will step in.