Results for October 2008
- How Do Mobile Users Respond to Ads?
- At the OMMA Mobile show in Los Angeles, Nic Covey, Nielsen Mobile's Director of Insights, revealed how cell phone users are responding to mobile advertising. For starters, Nielsen finds that 13 percent of mobile data users both recall and respond to mobile ads, while 16 percent view the ads but do not respond. Not surprisingly, the vast majority, 70 percent, does not recall mobile ads at all.» 0 Comments
- The New Hotness
DVRs arenâ€™t all that old, but in a OMMA Video panel session entitled â€œThe New DVRâ€, ad buyers and network TV executives pondered whether traditional media distribution through online video makes a suitable replacement. Short answer: â€œweâ€™re still years away,â€ said Nick Johnson, NBCU Digital Mediaâ€™s VP Sales, Broadband and Internet.
In the meantime, the network majors continue ...» 0 Comments
- Finding TV shows on the Internet? Not that easy
Is it easy to get your favorite TV shows on line? Not really.
Amanda Richman, senior vp and director of digital ...» 0 Comments