Results for October 2008

How Do Mobile Users Respond to Ads? Posted by Ross Fadner on Oct 30, 12:50 PM
At the OMMA Mobile show in Los Angeles, Nic Covey, Nielsen Mobile's Director of Insights, revealed how cell phone users are responding to mobile advertising. For starters, Nielsen finds that 13 percent of mobile data users both recall and respond to mobile ads, while 16 percent view the ads but do not respond. Not surprisingly, the vast majority, 70 percent, does not recall mobile ads at all.» 0 Comments
The New Hotness Posted by Joe Mandese on Oct 30, 12:47 PM
Fax

DVRs aren’t all that old, but in a OMMA Video panel session entitled “The New DVR”, ad buyers and network TV executives pondered whether traditional media distribution through online video makes a suitable replacement. Short answer: “we’re still years away,” said Nick Johnson, NBCU Digital Media’s VP Sales, Broadband and Internet.

 

In the meantime, the network majors continue ...» 0 Comments

Finding TV shows on the Internet? Not that easy Posted by Wayne Friedman on Oct 29, 7:15 PM

Is it easy to get your favorite TV shows on line? Not really.

Amanda Richman, senior vp and director of digital ...» 0 Comments

The Reality Behind UGC Posted by Joe Mandese on Oct 29, 6:38 PM
Fax