Â At the OMMA AdNets panel, â€œThe Long Tail Wags Back: Can Ad Nets Be Media Companies?â€, an audience member asked the pertinent question: Why do ad networks aspire to become media companies? Why not just partner with one?
Brian Fitzgerald, President and co-founder of Gorilla Nation ...
If theyâ€™ve got a $100,000 budget, explains Arnold, an advertiser might do better to effectively target and influence 30,000 users rather than get a single, unmemorable ad out to 1 million users.
â€œIn the ad business, we are building new opportunities for marketers,â€ Peyman Nilforoush, CEO and Co-Founder, NetShelter Technology Media
â€œWe view ourselves as a media services company,â€ said Scott Schiller, EVP, Global Marketing, Glam Media.
â€œThe more verical you get the more important it is to deliver the right message at the right time,â€ Jeremy Shane, President and COO, Health Central Network.