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Cory Treffiletti, President, Managing Partner, Catalyst:SF, asks panelists at OMMA Metrics & Measurement if the click is dead. Akin Arikan, Director of Product Strategy, Unica: The click is dead. The ad impression is dead. The answer is somewhere between the initial Akin Arikan, Director of Product Strategy, Unica: The click is not dead it just smells funny. We will always measure it. Clicks will be a diagnostic, but it's not a metric. Esco Strong, Senior Group Manager, Atlas Institute, Microsoft: If the last click isn't dead, it's on its way out. Online has always held the promise …