5 out of 5 use their smartphones for these purposes 3 out of 5 used the word "addiction" in reference to their smartphone usage Fuhriman notes that he has gone for several months at a time without using his laptop

Personally, I hide a feed if vultures, hyenas or other scavengers are getting too close to my kill. Oh, you mean "Facebook feeds"! Sorry, my bad. Anyway, I gotta get back to the Serengeti.

apparently being "kind of a mom thing" is kind of the kiss of death?

Ruh roh! Although moms are a great target audience, no? On the other hand, Fuhriman (who as a "poor college student" doesn't have dental insurance) used a Groupon discount for a free dental cleaning. Speaking of which, I really need to go to the dentist.

"In my friends and family, I'm usually the first person to discover stuff," according to Danny Fuhriman, senior majoring in PolySci at U of Utah. Craig Telaroli, junior in pre-med at UVU found shoes and an electric razor through Facebook recs from friends. However Emily Jacobsen, junior, majoring in advertising at BYU notes that "in Salt Lake there's not a lot of following for companies on Facebook."

but it's not necessarily social, say panelists -- e.g., "I don't care what my friends are listening to," "with music, it's kind of cool if you're the only one who's listening to it"

Prieb just described confusion among college students -- and I would venture everyone else -- resulting from opaque, super-long terms of agreement ("25 pages long"). Prieb adds that the controversy over privacy creates an opportunity for marketers, akin to the "green" marketing movement, to take a proactive, pro-privacy stance -- standing out from the rest of the market by showing special concern for protecting consumer privacy.

Sexual orientation is relatively open information among college students surveyed by Ball State University, falling in the "green" or "yellow" zones in terms of sharing, but Web browser history is in the "red" zone... considering that these young adults supposedly represent the cutting edge, new attitudes towards privacy, that would seem to bode ill for the behavioral targeting business.

Michelle Prieb, project manager, research and communications at the Center for Media Design at Ball State University, just observed that college students survey at Ball State were creeped out by the privacy implications of what they'd previously asked for in search utility, when it was actually executed by Facebook's Social Graph initiative. The relevant cliche, I believe, is "Be careful what you wish for." Or as Oscar Wilde put it, "There are two great tragedies in life. The first is not getting what you want. The second is getting what you want."

my first observation, based on the panel discussion of Ball State University students: OMG I'm old