Aitan Weinberg, senior product manager at Google holds forth at the Google workshop on the human factor, "Common Sense Ways to Foster Brand Management" at OMMA Global. Five ways to maximize marketing on Google: First, remarketing complements search. "Don't let them leave your store to do comparison shopping"; use demographics to tailor every creative. "Every creative can be tailored based on demographics. One did this and saw 280% life in click through."; Leverage audience insight reports. you can compare demographics of people who visit different sites. thus you can tailor creative, bid higher or lower based on performance or …

20-somethings appreciate retro, notes Kim Kadlec. Look at Pan Am, Ad Men, older music, Glee. They appreciate the good old days. it's a comforting trend.

Laura Krajecki says real time response means much quicker sharing of intelligence. at the end of the day people's lives are moving on and we are creating drag on the system by creating silos. Scott Neslund: social marketing has allowed agencies to get closer to clients. Kim Kadlec: along the lines of direct marketing model. you are never really done, it's 24/7 and we are starting to get used to that, but being flexible and nimble are critical as art trust and transparency. people on your team must be SWAT team, not monthly meeting relationship.

Representing a fundamental shift for Madison Avenue, relationships between media strategists and technology strategists are increasingly shaping agencies -- and driving consumer engagement -- according to Scott Neslund, President of digital shop Moxie. Technology is now a key agency component that didn’t exist (at least to such an extent) just a few years ago, Neslund says. “Social listening,” for instance, is transforming agencies, according to Neslund. What used to take the shape of focus groups -- which lacked immediacy, and a certain earnestness -- has evolved into something real-time, and endlessly evolving. As a result, “You are always planning,” …

It’s Day 2 of OMMA Global and we’re talking social marketing “netiquette” with Kim Kadlec, Worldwide Vice President of Global Marketing Group at Johnson & Johnson. These days, we are communicating at such a rapid pace, we’ve lost our manners -- which goes for people as well as brands -- according to Kadlec. Moreover, we’ve “Lost the idea of courtship,” Kadlec says. “We used to just mind out Ps and Qs.” Now, Kadlec goes on, we have to mind our tweets, our Facebook “likes,” etc. Marketers, Kadlec suggests, would therefore be wise to “shift from reach and frequency to reach …

One of the themes emerging at OMMA Global is growing support for HTML5 as a standard for mobile development, signaling a potential end to the dominance of native apps on devices. Denise Warren, SVP & chief advertising officer, The New York Times Media Group, said the company is placing a big bet on HTML5, using the programming language to build its core mobile products. Both the NY Times and Time provide HTML5 support for video in their iPad apps, via Brightcove. In a separate talk, Evan Neufeld of mobile research firm Ground Truth looked ahead to the blurring of lines between the …

That's what Medialink LLC President-COO Wenda Harris Millard asked her OMMA Global New York panel. Putting aside the entire terrestrial and satellite radio industry, Millard's point is that technology is changing so fast that anything and everything can become a media platform in and of itself - hyper-connected, of course. While cars are an obvious one given all the mobile communications being infused behind the wheel, Millard noted that we may finally be near the apocryphal digitally connected refrigerator that can call the story when you're running low on supplies.

From tablets to smartphones, consumers bringing their devices to bed with them has created an entirely new daypart for publishers to sell advertisers. As a result, the behavior is directly responsible for lifting engagement levels among New York Times readers, according to Denise Warren, SVP & Chief Advertising Officer at The New York Times Media Group. (Grateful for the lift, Warren made sure to thank everyone at OMMA Global who admitted to consuming content in bed.) Also worth noting, The Times has found that tablet devices are more commonly being shared in households, compared to phones, which family members tend …

If you do, you're probably the reason why The New York Times' engagement is up. At least that's what New York Times Media Group Senior Vice President & Chief Advertising Officer Denise Warren just explained after asking for a show of hands to see how many nocturnal iPad users were in the room. (Quite a few, it seems.)

One of the things that I love about hearing the digital gurus inside big, old school media companies talk about how the world is changing is how they suggest that they've figured it all out, and that it coincidentally works well within their particular model. Take the keynote MTV Networks executive vice president-digital media Dermot McCormack has just given. McCormack acknowledged that things have shifted dramatically from MTV's original days when all it needed was to put some content on the air and it could attract an audience. McCormack said MTV Nets' new model could be viewed as …