Results for October 2011

Booger Flavored Cookies
Yuck, but that was the metaphor 360i's David Berkowitz struck while grilling Crowd Factory CEO Sanjay Dholakia during a mock "RFP" session of social media vendors at OMMA Social.» 0 Comments
Klout With A K On Clout With A C
That's what OMMA Social programming chair and emcee (and Social Insider columnist) Cathy Taylor asked Tim Mahlman, Chief Revenue Officer, Klout to distinguish. Specifically, she asked him to focus on "clout with a C."» 0 Comments
Social Media Is Taking A Larger Share Of Online Ad Impressions
food companies lead the way» 0 Comments
The Good, The Bad, And The Ugly Of Social Media: Amex Case
some good things, some bad things about Amex's social media strategy» 0 Comments
Buddy Media's Bourque on conversion and attribution
Carla Bourque of Buddy Media recounts a campaign for Pretzel Crisps that grew their Facebook fan base from 6,000 to 45,000, and achieved a coupon redemption rate of 16%.» 0 Comments
Google Analytics Is Moving Into Social Media
The big dawg of search is sniffing around social.» 0 Comments
Own Your Verbs
"like you own your nouns"» 0 Comments
Advertisers Are Now Developers
David Kidder is echoing the wisdom of an anonymous Facebook VP who said "advertisers are now developers." Advertising as app development: a brave new world, but also one that's considerably more demanding in terms of resources, time commitment, and necessary expertise on the part of advertisers.» 0 Comments
Facebook Fandom is a Social Contract
It's a Pavlovian reward.» 0 Comments
People Don't Buy Things On Facebook
It's all about cats.» 0 Comments
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