• LUMAscapes Spawns New Industry: People Trying To Simplify LUMAscapes
    The only thing expanding quicker than the number of players in the overly complex online display ad technology space, is the number of players attempting to simplify it. Ben Fox, executive vice president of Magnify Platform Services is the second presenter at OMMA Display today that is trying to simplify Terrence Kawaja's LUMAscapes chart.
  • Horizon's Shirley Is Stacked
    Horizon Media digital media activation guru Mary Shirley more or less simplified the whole panel discussion debate taking place at OMMA Display, asked by moderator Colin Gillis - senior technology analyst and director of research at BGC Partners - "who benefits the most" from the current ad technology "stack," Horizon's Shirley, quipped, "The DSP's right?"
  • Report: Mobile Traffic To Jump 10x By 2016
    Driven mainly by video, mobile data traffic is on pace to increase tenfold over the next five years, telecom technology provider Ericsson predicts.
  • So What Exactly Is Your Relationship With Toilet Paper?
    According to online ad guru Jim Meskauskas, you probably don’t care that much about it. Speaking on a panel at OMMA Display, Meskauskas, who is Co-Founder, MediaDarwin, suggested that people in the online ad world may be deluding themselves to think that people are likely to engage with online display ads in a deeper and more meaningful way.
  • UX And The Click Threw
    Peter Minnium, Head of Digital Brand Initiatives, IAB, got the next OMMA Display panel off to a start by asking the audience for a show of hands to see who is "happy" with the ad experience they have when they look at pages online.
  • LUMAscapes Simplified: It's Still A Mess
    Joanna O'Connell, Senior Analyst at Forrester is demystifying the display ad technology marketplace for OMMA Display attendees, and she just showed her own, far more simplified version of Terrence Kawaja's infamous LUMAscapes chart. It has fewer columns and rows and bubbles, but O'Connell admitted, it's still, "just a mess."
  • Revenge Of The Nerds!
    Joanna O'Connell, senior analyst at Forrester, wants to rename her keynote, "The Future of Digital Media Buying." Let's call it, "Revenge of The Nerds," she suggests. A self-described nerd, O'Connell says she's pretty excited about the state of media buying. "It's really about man and machine," which she considers "a beautiful combination."
  • Man vs. Machine - Men and Machine Debate
    OMMA Display's first panel of the day, "Man vs. Machine," is tackling the display ad marketplace's obsession with automation, and it's uneasy relationship with humans.
  • Avatar Kinect (a.k.a Narcissism)
    Microsoft Advertising creative guru Stephen Kim just gave a preview of Microsoft's new Avatar Kinect platform to OMMA Display attendees, and it's pretty amazing. Basically, it converts us real human beings into talking avatar versions of ourselves. Pretty cool, and obviously, has lots of applications for individuals, content creators, and of course, brands.
  • Continuing On The Creativity Theme
    Creativity is a big part of how Microsoft thinks about digital display advertising. Not so surprisingly, so said Stephen J. Kim, General Manager of Global Creative Solutions at Microsoft -- after a not so brief fire drill here at OMMA Display. "How do we think about this landscape? How will [the landscape] continue to evolve" These are the questions that keep Kim up at night. "When we think about doing research around the world, we typically don't start with advertising," he notes. Rather, he and his team start with transcending storytelling concepts, and drill down from there. Good storytelling is …
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