Prashant Puri, CEO and co-founder at AdLift, said at the MediaPost Search Insider Summit on Tuesday he tweets information about new products or services to get the information indexed faster in the search engines, such as Google and Bing. It's an example of tying social sentiment into search.
Expect to see a lot of experiment in mobile product listing ads, such as more mobile-friendly formats, touch-based interactions, local, and new tools in enhanced campaigns, according to Jennifer Liu, Senior Product Manager, Google, during the Search Insider Summit on Tuesday. Platform providers like Adchemy, along with Adobe will simplicity. Adobe plans to incorporate the data feed management into the platform tools.
Marketing to merchandising: that's how panelists describe product listing ads. A panel of vendors, brands and Google talked about product listing ads to determine what how the industry can learn from each other. Blending paid search with product-style marketing is new, but catching on fast. Brands participating in the panel point to& challenges in managing feeds and optimizing and managing individual products for multiple brands. Photos and price information are two reasons why conversion rates are higher, according to Murthy Nkala, Adchemy founder, who also founded shopping.com.
Paul Barrett, Senior Manager of the Big Data Practice at Accenture Interactive, delivered the keynote Tuesday at the MediaPost Search Insider Summit in Florida. He said it will become more important to analyze how and when people talk about their experiences. Marketers will want to tie specific times to different outcomes in the customer lifecycle. Time could make Facebook's timeline more important to marketers.