• 10 Ways To Seize The Moment In Social Media
    Carpe Momentum is the new rallying cry for real-time marketing -- and nowhere is this strategy more applicable than in social media. Social, by definition, is predicated on interaction and shared experience. For brands, it can form the perfect union of stimulus and response at scale.
  • Predictions: 3 Ways Super Bowl Advertisers Will Win Big On Social
    It's awards show season, and every year the advertising community hosts its own party on the biggest stage in the world: the Super Bowl. Brands break out the big budgets and the agency community pulls out all the stops. It's the pinnacle of advertising, and every year, it sets new trends in advertising. This year, the digital advertising community is getting involved as never before. Let's walk through a few predictions for the big day.
  • 4 Things I Saw At CES That Will Impact The Social Media Industry
    Usually what happens in Vegas stays in Vegas, but this time I'm kissing and telling. Here are four things I saw at the Consumer Electronics Show the week before last that will have a lasting impact on the social media space:
  • 10 Social Media Lessons From Freestyle Rap
    Over the years I've dabbled in the dark arts of improvisational lyricism. Indeed, I've made a habit of "Getting Googley" at marketing industry events the world over. I even did a live rap battle on stage at the MediaPost Search Insider Summit. Now, please allow me to drop some knowledge from my years of dropping rhymes. Here are 10 key tenets of freestyle rap that can apply to your social media practice
  • Amazing Zuck: A Song Of Social Media Grace
    In the United States, Thanksgiving is a day of.... well, giving thanks. It's also a time for tradition, whether that's being with family, eating turkey, watching football, or scrambling to finalize Black Friday campaigns. In the spirit of the holiday, I thought I'd resume my time-honored tradition of covering songs in MediaPost columns.
  • Local Relevance Is The Future Of Facebook For National Brands
    New research suggests that 45% of online Americans currently keep in touch with local businesses by following them on Facebook. In line with this fact, Facebook has made multiple changes to its Business Pages this year, improving them for both local businesses and consumers and revamping its mobile app in September. Hidden inside all this new opportunity for small businesses lies new opportunity for big brands, too.
  • 10 Ways To Make Your TV Strategy More Social -- And Vice Versa
    Social network advertising may be less than 5% of total global media spend - $25 billion out of $570 billion in 2015, per eMarketer - but it has a dramatic impact on all media, especially the ~40% going to television. Here are 10 ways to make your TV strategy more social, and vice versa:
  • Instagram Advertising: 5 Steps to a Successful Launch
    So you're ready to start advertising on Instagram? Great. Where do you start? This is new territory for everyone, including display advertising veterans. Here's a strategy to get your brand into the water and swimming in this new, highly nuanced and aesthetically discerning environment.
  • Fresh Google Ad Tech Brings New Dimension Of Relevance
    Almost 15 years ago, Google launched its AdWords business, revolutionizing the world of Web advertising and liberating users from the uninformed digital Stone Age. AdWords gave advertisers the power of context by offering them the opportunity to respond instantly to users' search intent. Last week, the search giant launched arguably the most powerful update to Google advertising since AdWords was introduced.
  • The 10 People You Meet At Trade Shows
    In my last column, "If Social Networks Were Real People," I introduced you to Facebook Felicia, Twitter Tommy, LinkedIn Larry, Pinterest Penny, Instagram Izzy, Snapchat Sam, and Google+ Gertrude. By creating personas for the top social networks, we unveiled key marketing opportunities with each platform. Today, let's continue the persona development theme and wrap it around the types of people you meet at industry conferences. Just making sure you'll be equipped to survive and thrive at your next show.
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