Here are the findings of some recent studies that assess the impact that the likes of Facebook, Snapchat, Instagram and Twitter are having on your consumers' daily lives.
When I got an email a couple of months ago that Lems was looking for brand ambassadors, my first thought was "if ever there were a brand that I could be a brand ambassador for, this is it."
Younger Millennial women turn to Snapchat as the place where they can truly be themselves. And Millennial moms "are driving the conversation online," according to a MediaCafe survey of more than 3,000 women 18-34.
American Express this year launched Small Shop Studio, which allows small businesses to create and download customizable print and digital marketing assets to promote their businesses.
Social media came of age as a political tool in this election. What a troubled and unruly man-child it has turned out to be.
The Computing Technology Industry Association recently resurrected Rosie the Riveter as an IT worker for #MakeTechHerStory, a multipronged campaign aimed at making the tech industry more gender inclusive.
Raw but shaming-free conversations are the draw at mom.life, which started as a pregnancy tracker called Preggie and recently relaunched to include moms raising kids from birth to about kindergarten age.
Social media has become a key component of The Pink Fund's fundraising and awareness efforts in recent years, although mixing online content with real-world events is where the real magic happens.
Morrison & Foerster has put together a "Social Media Safety Guide for Companies," a downloadable infographic that highlights best practices and the essential components of a risk-reduction strategy for social media.
Halley Bock, author and reformed CEO, offer insights into dealing with our pervasive need to post to and check social media.