• WBUR Turns Its Spring Fundraiser Into A Conversation
    Boston public radio station WBUR compressed its spring fundraiser into a "Marathon," using Facebook Live, Twitter and Snapchat to help its listeners come together as a community to reach its ambitious goal of raising $1 million in 26.2-hours.
  • Bezos Family Foundation's Vroom Tips Parents To Teachable Moments
    Vroom, an app specifically for parent of kids from birth through age 5, has been downloaded more than 50,000 times in nearly 140 countries since it went live 18 months ago. The preponderance of reviews give it the maximum five stars.
  • Mining Content For Insight And Profit
    We all know there's gold in key words, whether it's in targeting new consumers or understanding existing ones.
  • Social Media's Power To Heal
    For all the frivolity, banality, time-suck and political nonsense social media have brought into our lives, they also connect like-minded people in ways that greatly amplify notions of family and tribes going back many millennia.
  • The Chat Bots Are Coming! The Chat Bots Are Coming!
    Some of our online discussions are about to be as artificially intelligent as AI can take us -- which may be eerily far, indeed,
  • Live From Burlingame, It's Fitmark Bags
    Since the day last summer that Facebook enabled celebrities such as The Rock and Serena Williams to deliver live feeds on their pages, Fitmark bags CEO Mark Samuel has been anxious to get going real-time himself.
  • Framing Your Brand On Instagram
    Matt Huser, managing director of Austin-based nFusion, tells us who should be on Instagram and why, and names some brands that are doing it best.
  • Branding In Social VR
    Facebook CEO Mark Zuckerberg said this week that that social VR is poised to become "the most social platform." CEO of Toronto-based Shok Kreative Alan Smithson discusses the opportunities for marketers in the medium.
  • 10 Ways To Seize The Moment In Social Media
    Carpe Momentum is the new rallying cry for real-time marketing -- and nowhere is this strategy more applicable than in social media. Social, by definition, is predicated on interaction and shared experience. For brands, it can form the perfect union of stimulus and response at scale.
  • Predictions: 3 Ways Super Bowl Advertisers Will Win Big On Social
    It's awards show season, and every year the advertising community hosts its own party on the biggest stage in the world: the Super Bowl. Brands break out the big budgets and the agency community pulls out all the stops. It's the pinnacle of advertising, and every year, it sets new trends in advertising. This year, the digital advertising community is getting involved as never before. Let's walk through a few predictions for the big day.
« Previous Entries Next Entries »