• The Chat Bots Are Coming! The Chat Bots Are Coming!
    Some of our online discussions are about to be as artificially intelligent as AI can take us -- which may be eerily far, indeed,
  • Live From Burlingame, It's Fitmark Bags
    Since the day last summer that Facebook enabled celebrities such as The Rock and Serena Williams to deliver live feeds on their pages, Fitmark bags CEO Mark Samuel has been anxious to get going real-time himself.
  • Framing Your Brand On Instagram
    Matt Huser, managing director of Austin-based nFusion, tells us who should be on Instagram and why, and names some brands that are doing it best.
  • Branding In Social VR
    Facebook CEO Mark Zuckerberg said this week that that social VR is poised to become "the most social platform." CEO of Toronto-based Shok Kreative Alan Smithson discusses the opportunities for marketers in the medium.
  • 10 Ways To Seize The Moment In Social Media
    Carpe Momentum is the new rallying cry for real-time marketing -- and nowhere is this strategy more applicable than in social media. Social, by definition, is predicated on interaction and shared experience. For brands, it can form the perfect union of stimulus and response at scale.
  • Predictions: 3 Ways Super Bowl Advertisers Will Win Big On Social
    It's awards show season, and every year the advertising community hosts its own party on the biggest stage in the world: the Super Bowl. Brands break out the big budgets and the agency community pulls out all the stops. It's the pinnacle of advertising, and every year, it sets new trends in advertising. This year, the digital advertising community is getting involved as never before. Let's walk through a few predictions for the big day.
  • 4 Things I Saw At CES That Will Impact The Social Media Industry
    Usually what happens in Vegas stays in Vegas, but this time I'm kissing and telling. Here are four things I saw at the Consumer Electronics Show the week before last that will have a lasting impact on the social media space:
  • 10 Social Media Lessons From Freestyle Rap
    Over the years I've dabbled in the dark arts of improvisational lyricism. Indeed, I've made a habit of "Getting Googley" at marketing industry events the world over. I even did a live rap battle on stage at the MediaPost Search Insider Summit. Now, please allow me to drop some knowledge from my years of dropping rhymes. Here are 10 key tenets of freestyle rap that can apply to your social media practice
  • Amazing Zuck: A Song Of Social Media Grace
    In the United States, Thanksgiving is a day of.... well, giving thanks. It's also a time for tradition, whether that's being with family, eating turkey, watching football, or scrambling to finalize Black Friday campaigns. In the spirit of the holiday, I thought I'd resume my time-honored tradition of covering songs in MediaPost columns.
  • Local Relevance Is The Future Of Facebook For National Brands
    New research suggests that 45% of online Americans currently keep in touch with local businesses by following them on Facebook. In line with this fact, Facebook has made multiple changes to its Business Pages this year, improving them for both local businesses and consumers and revamping its mobile app in September. Hidden inside all this new opportunity for small businesses lies new opportunity for big brands, too.
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