To better visualize how brands fare across four digital categories including social media, L2 recently asked data visualization artist Nicholas Felton to do his magic with more than two million data points for 1,800 consumer brands worldwide.
Younger Millennial women turn to Snapchat as the place where they can truly be themselves. And Millennial moms "are driving the conversation online," according to a MediaCafe survey of more than 3,000 women 18-34.
J.McLaughlin, which has grown to 109 shops selling "classic American sportswear" in tony locales primarily in the Northeast, was admittedly late to both the Web and social media but it now sees digital as its most important growth vehicle.
Experts offer several ways to deal with trolls, who have been blowing up constructive dialogue since the days when social media were known as Bulletin Board Systems.
We asked a few sources to comment on whether Pokemon Go is indeed the breakthrough moment for augmented reality, as many observers are suggesting, and how brands can use AR to drive their own successes.
Toni Box, senior director of social media & content at PMX, delves into the social media findings and recommendations contained in the agency's sixth annual Back to School Trend Report.
With 125,000 people following his Instagram portfolio, Zack Roif is an "influencer" shooting for brands such as Airbnb, G.H. Mumm and LG.
No. 1 among the buzzwords in the social media marketing space that should be throttled and buried, according to "Social Media Marketing Trends 2016" report? Social media marketing.
Apple's revelations Monday about the upgrades to its "intelligent personal assistant" -- aka Siri -- were met with generally good vibes, but there may be something even more exciting coming from the world of machine intelligence, dubbed Viv.
Oberto Brands is celebrating National Beef Jerky Day with a YouTube spot that features a drone delivering bags of its "all natural" product to a lineup of its star athlete endorsers.