The Computing Technology Industry Association recently resurrected Rosie the Riveter as an IT worker for #MakeTechHerStory, a multipronged campaign aimed at making the tech industry more gender inclusive.
Raw but shaming-free conversations are the draw at mom.life, which started as a pregnancy tracker called Preggie and recently relaunched to include moms raising kids from birth to about kindergarten age.
Social media has become a key component of The Pink Fund's fundraising and awareness efforts in recent years, although mixing online content with real-world events is where the real magic happens.
Morrison & Foerster has put together a "Social Media Safety Guide for Companies," a downloadable infographic that highlights best practices and the essential components of a risk-reduction strategy for social media.
Halley Bock, author and reformed CEO, offer insights into dealing with our pervasive need to post to and check social media.
Social components have been hardwired into Strava's functionality since its founding in 2009.
Social listening and social intelligence tools are useful across the entire lifecycle of a product, providing insights that should be shared with all company areas.
Transmedia marketing integrates storytelling and marketing content across multiple platforms, and social media has accelerated it at breakneck speed, says author Anne Zeiser in a Q&A.
DKT International uses the whole gamut of social media and traditional marketing levers to inform women and men about family planning and HIV/AIDS prevention through 22 programs in 19 countries.
The Hartford Tech @ Work survey of 1,000 people ages 18 to 70 finds 37% of both genders believe using social media actually improves productivity.