• Social Media Could Have Saved RadioShack
    I always get a bit nostalgic whenever an iconic American business succumbs to bankruptcy. RadioShack's recent announcement of its Chapter 11 status was even more personal and disheartening for me.
  • Will Facebook Jump The Shark?
    In a recent debate on whether Facebook is a better or worse bet for marketers this year, I said worse -- much worse. The takeaway was that Facebook risks jumping the shark.
  • Companies That Take Social Media Security Lightly Won't Be Able To Hack It In 2015
    Imagine if someone could access, edit and run your Super Bowl ad just by unscrambling a single user password. The impact on your brand could be catastrophic. And while this isn't how TV, print, or most digital advertising platforms work, the risk is very real on social media.
  • 2015 Will See The Rise Of Dark Social
    Dark social is the sharing activity that is somewhat invisible to traditional analytics. It's the culmination of referrals and sharing of content that originates from instant messages, e-mails containing links, and most recently, the rise of ephemeral social communication platforms such as Snapchat, WeChat and WhatsApp.
  • Developing Your Audience Vs. Chasing Clicks: A Lesson From 'New York Times'
    To cap off 2014, executive editor of The New York Times Dean Baquet sent a lengthy note to his newsroom staff titled, "Charting the Future." One solution to the problems in particular rankled some editorial purists. The New York Times has created a new audience development department. Its "purpose is not to chase clicks but to expose as many people as possible to our finest work." And guess what? It's working.
  • The Social Media Insider Says Goodbye
    Let's put it right out there: After close to seven years and almost 400 columns, the Social Media Insider is calling it quits, at least for now. Wow, seeing that in writing seems strange. But, as practically anyone alive knows, every now and then it's time to shake things up, and now is that time for me.
  • More Of The Unvarnished Truth About Social Media Insider's 2014 Predictions
    Prediction! There will be no sequel to "The Interview," that little Sony movie about assassinating Kim Jong-Un! I'll save my thoughts on why that whole affair is Dennis Rodman's fault for another time, but now, as promised, I must publicly take a look that at other, more difficult predictions -- namely the ones I made a year ago in regard to Snapchat, Tumblr, Twitter, Vine and YouTube for 2014.
  • The Unvarnished Truth About Social Media Insider's 2014 Predictions
    About a year ago at this time, feeling uncharacteristically clairvoyant -- it must have been the eggnog -- I made 2014 predictions about 10 social media platforms. And then I said that at the end of the year -- which is nigh -- I would revisit them and eat humble pie if I had to about whether I was right or wrong. Herewith, the promised revisit of my 2014 predictions, which, like the original columns, will come in two parts, with part two coming next week. So, how'd I do with Facebook, Instagram, LinkedIn, Myspace and Pinterest? Read on, and ...
  • CMOs Just Aren't That Social. Question Is, Why?
    There are plenty of things I've never understood about CMOs -- like why they'd take a job that seldom lasts that long -- but chief among those things I just don't get is their often-willful ignorance about how people are actually using media.
  • What's Up With WhatsApp? More Than You Think
    WhatsApp, to most of us American social media guru wannabes, is pretty much that thing that Facebook bought last year for $19 billion, even though its founders detest advertising so much they wrote a manifesto about it. The U.S. still remains unimpressed with it otherwise; only 8% of our mobile population use it. Gee, it must be fun to have billions of dollars to throw around! Nonetheless, WhatsApp piqued my interest this morning because of a small - but potentially telling - bit of data, highlighted in a post from Harvard's Nieman Journalism Lab.
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