• Yogi Berra Knows Some Of What's Wrong With Twitter
    Apparently, from what I've been seeing all around, it's time to go hating on Twitter, which means it's time for the Social Media Insider to find out why people are hating on Twitter, other than the usual restlessness that typifies most heavy social media users.
  • What Does Social Have To Do With The NewFronts? Only Everything
    At the risk of going entirely off-script, today I'm going to write about the NewFronts, maybe just because everyone else is - and if anything characterizes the Social Media Insider, it's a vicious insistence on being on top of the latest trends. But the good news is that when it comes to social media's role in the broader media business, there is no going off-script. If the one NewFront presentation I went to is any guide, much of the success of the entire digital video enterprise relies on social -- maybe (in a sense) even more than it relies on ...
  • Where Did I First Hear The News? Guess What? It May Not Have Been On Twitter
    As an unrehabilitated news junkie, I've long been fascinated by how the fragmentation of media still allows the news of the day to somehow seep in. If a few years ago, for most of us, news resources primarily consisted of TV, newspapers, a quick surf of the major news sites, and the occasional radio broadcast, now the inputs come at us in a much more splintered fashion, and from a variety of sources, from Twitter to CNN.com, NewsRadio 88 to "The Daily Show." You would think that getting news in so many small slivers would make it less comprehensive, -- ...
  • First McDonald's, Now, Taco Bell: The Snapchat Ads That Passed Me By
    While all of you were having too much fun stealing your kids' Easter candy, I spent the Easter weekend lamenting the fact that I missed another Snapchat ad -- not for McDonald's, like last time -- but for Taco Bell. Obviously, this has led to an existential crisis. Will I go through the rest of my life as the Social Media Insider searching for Snapchat ads that pass me by before I can see them? What then? Will I become the Social Media Outsider?
  • Social Media And TV - So Happy Together
    Viacom announced last week that it will use a Mass Relevance-driven tool called Echograph to measure its properties' social media impact for advertisers. It's doing what all social media and TV partnerships are aimed at, using each others' footprint to create marketing bigger than either conduit could manage individually.
  • Oops, Samsung Did It Again!
    For all of the newness of what used to be called new media -- from Vine videos to hashtags -- this week proved that marketers have held on to one time-honored tradition no matter how digital they've gotten: not knowing when to stop. Case in point: this week's Samsung selfie, shot by Red Sox designated hitter and occasional first basemen David Ortiz, who turned a picture of himself with President Obama into a commercial enterprise.
  • Facebook's New Business Model: Buying Stuff
    For the record, I hope I am never spotted with a shoebox strapped to my head, which -- far as I can tell -- is essentially what Oculus VR is all about. (You know, that virtual reality company that Facebook bought this week for $2 billion?) And you thought people who wore Google Glass looked like idiots.
  • Hey, Advertisers and Agencies, Let's All Hate On Facebook!
    Who declared open season on Facebook? Lately, it seems as if everyone has. So in this Social Media Insider, we shall jump on the bandwagon by recounting all of the ways that advertisers and agencies can hate on Facebook, just because everybody's doing it. Oh, and we shall also look into whether this is all hate for the sake of hating, or something deeper and more troubling. Let's get to the whining, forthwith:
  • Reach Them Or Die: Why 'Ferns' Was Perfect Choice To Market Healthcare.gov
    It's way too tempting to devote today's column to the way those social media-infused Internets are fueling the most wide-ranging set of conspiracy theories since the grassy knoll: the disappearance of Malaysia Airlines Flight MH370. Will power, Social Media Insider, will power! However, for media types, social media types and those obsessed with the alleged decay-of-America-as-we-know-it, the story of the week is clearly and unequivocally the viral sensation that was the appearance of Barack Obama (he's our president) on Zach Galifianakis' intentionally cheesy Web show "Between Two Ferns."
  • Oscars 2014: Or, The Night Real-Time Marketing Didn't Suck
    Man, it's been a rough week for achieving my lifelong goal of knowing nothing about Bitcoin. But at least those who are following it intensely don't seem to know what's going on with it, which means my ignoring it is time very well unspent. While some people are debating whether this guy is the Bitcoin founder, let's turn our focus all the way back to last Sunday, and the Oscars, which precipitated not one, but two, record-breaking viral sensations only one of which involved Jennifer Lawrence -- and then, only minimally! Here they are:
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