• Snapchat Snubs Gutenberg, Reinvents Publishing
    Snapchat, the popular mobile messaging app famous for self-destructing messages, recently launched a new feature called Discover. It functions as a media portal, allowing publishers to curate a daily mix of short-form content. What makes this particular portal special is a design approach that focuses on the immediate and the ephemeral. In doing so, it has rewritten the rules of publishing and kicked Johannes Gutenberg squarely in the teeth.
  • LinkedIn Joins Ad Network Race
    They say a goldfish will grow as large as the body of water it occupies allows. Social media data is no different. Though powerful when put to work within the boundaries of individual platforms, a much greater potential awaits those who look beyond their pond and out into the sea. Enter social media ad networks.
  • What Marketers Can Learn About Twitter From Pissed-Off High School Kids
    Last month (Jan. 6, to be exact,), the Washington, D.C. area received its first snow of the season -- three to five inches, which sent school boards scrambling to assess driving conditions and whether to delay opening or closing schools for the day. Most school systems got it right, but one didn't -- setting off a social media storm that would take over Twitter.
  • Social Media Could Have Saved RadioShack
    I always get a bit nostalgic whenever an iconic American business succumbs to bankruptcy. RadioShack's recent announcement of its Chapter 11 status was even more personal and disheartening for me.
  • Will Facebook Jump The Shark?
    In a recent debate on whether Facebook is a better or worse bet for marketers this year, I said worse -- much worse. The takeaway was that Facebook risks jumping the shark.
  • Companies That Take Social Media Security Lightly Won't Be Able To Hack It In 2015
    Imagine if someone could access, edit and run your Super Bowl ad just by unscrambling a single user password. The impact on your brand could be catastrophic. And while this isn't how TV, print, or most digital advertising platforms work, the risk is very real on social media.
  • 2015 Will See The Rise Of Dark Social
    Dark social is the sharing activity that is somewhat invisible to traditional analytics. It's the culmination of referrals and sharing of content that originates from instant messages, e-mails containing links, and most recently, the rise of ephemeral social communication platforms such as Snapchat, WeChat and WhatsApp.
  • Developing Your Audience Vs. Chasing Clicks: A Lesson From 'New York Times'
    To cap off 2014, executive editor of The New York Times Dean Baquet sent a lengthy note to his newsroom staff titled, "Charting the Future." One solution to the problems in particular rankled some editorial purists. The New York Times has created a new audience development department. Its "purpose is not to chase clicks but to expose as many people as possible to our finest work." And guess what? It's working.
  • The Social Media Insider Says Goodbye
    Let's put it right out there: After close to seven years and almost 400 columns, the Social Media Insider is calling it quits, at least for now. Wow, seeing that in writing seems strange. But, as practically anyone alive knows, every now and then it's time to shake things up, and now is that time for me.
  • More Of The Unvarnished Truth About Social Media Insider's 2014 Predictions
    Prediction! There will be no sequel to "The Interview," that little Sony movie about assassinating Kim Jong-Un! I'll save my thoughts on why that whole affair is Dennis Rodman's fault for another time, but now, as promised, I must publicly take a look that at other, more difficult predictions -- namely the ones I made a year ago in regard to Snapchat, Tumblr, Twitter, Vine and YouTube for 2014.
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