• Siri, Viv And The Branding Potential For AI Assistants
    Apple's revelations Monday about the upgrades to its "intelligent personal assistant" -- aka Siri -- were met with generally good vibes, but there may be something even more exciting coming from the world of machine intelligence, dubbed Viv.
  • Oberto Beef Jerky's Social Media, And Sales, Take Flight
    Oberto Brands is celebrating National Beef Jerky Day with a YouTube spot that features a drone delivering bags of its "all natural" product to a lineup of its star athlete endorsers.
  • Defining Social Tribes As They Define Themselves
    When the BBC's "Stargazing Live" wanted to put together a user-generated video of influential space enthusiasts to wish good luck to astronaut Tim Peake, it used a platform called Affinio to quickly identify 800 prospects.
  • Vivobarefoot Looks For Social Traction
    Sixth-generation cobbler Galahad Clark sees the need to transform his Vivobarefoot, which has been a minimalist shoe brand since 2004, into "more and more of a media company than a traditional brand."
  • U.N. Humanitarian Campaign Puts Heat On Member Nations
    In the weeks leading up to the United Nation's first-ever World Humanitarian Summit, people sitting in the comfort of their intact homes have been virtually confronted with impossible choices, and world leaders have been pressured to commit to action.
  • SamyRoad Brings Its Community Of Content Creators To U.S.
    SamyRoad, a Madrid-based social platform that matches global brands with more than 30,000 creators and oversees their content creation, has launched in the U.S.
  • Millennial Moms Blend Real World, Digital Chats Around Brands
    Millennial moms' conversations about brands have more than doubled from 6% to 14% since 2010 -- but the key takeaway of a new Keller Fay Group analysis is how their "real-world" and digital lives blend.
  • Tommy John Deftly Angles #TrashOneCashOne
    For Tommy John underwear, punter Steve Weatherford challenged fans to post videos and photos of themselves destroying an old pair of their BVDs -- or whatever -- to #TrashOneCashOne on Instagram or Twitter.
  • Creating A Strategy For Your Social Media Content
    "Key Elements for Building a Content Strategy" identifies five archetypes for marketers to choose from to best solve its problem at hand. Social media can play a key role in any of them.
  • WBUR Turns Its Spring Fundraiser Into A Conversation
    Boston public radio station WBUR compressed its spring fundraiser into a "Marathon," using Facebook Live, Twitter and Snapchat to help its listeners come together as a community to reach its ambitious goal of raising $1 million in 26.2-hours.
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