• How Brands Can Avoid The Legal Pitfalls Of UGC Marketing
    A growing fervor for UGC generated on social platforms begs an important question. What do brands need to know about UGC rights issues, and how can marketers make sure they operate within the law? It's an issue U.S. retailer Duane Reade is only too aware of, having been caught up in a lawsuit not long ago for posting a photo (without permission) on Twitter of actress Katherine Heigl holding two of its bags. So what should brand marketers do to avoid similar costly mistakes?
  • Social Media Is Showing Us The Future Of TV
    What do you see when you scan the brains of 300 TV viewers watching their favorite shows? According to the leading expert on TV ratings, the answer is pretty simple: If you want to know what people think when they watch TV, just check Twitter.
  • Snapchat Snubs Gutenberg, Reinvents Publishing
    Snapchat, the popular mobile messaging app famous for self-destructing messages, recently launched a new feature called Discover. It functions as a media portal, allowing publishers to curate a daily mix of short-form content. What makes this particular portal special is a design approach that focuses on the immediate and the ephemeral. In doing so, it has rewritten the rules of publishing and kicked Johannes Gutenberg squarely in the teeth.
  • LinkedIn Joins Ad Network Race
    They say a goldfish will grow as large as the body of water it occupies allows. Social media data is no different. Though powerful when put to work within the boundaries of individual platforms, a much greater potential awaits those who look beyond their pond and out into the sea. Enter social media ad networks.
  • What Marketers Can Learn About Twitter From Pissed-Off High School Kids
    Last month (Jan. 6, to be exact,), the Washington, D.C. area received its first snow of the season -- three to five inches, which sent school boards scrambling to assess driving conditions and whether to delay opening or closing schools for the day. Most school systems got it right, but one didn't -- setting off a social media storm that would take over Twitter.
  • Social Media Could Have Saved RadioShack
    I always get a bit nostalgic whenever an iconic American business succumbs to bankruptcy. RadioShack's recent announcement of its Chapter 11 status was even more personal and disheartening for me.
  • Will Facebook Jump The Shark?
    In a recent debate on whether Facebook is a better or worse bet for marketers this year, I said worse -- much worse. The takeaway was that Facebook risks jumping the shark.
  • Companies That Take Social Media Security Lightly Won't Be Able To Hack It In 2015
    Imagine if someone could access, edit and run your Super Bowl ad just by unscrambling a single user password. The impact on your brand could be catastrophic. And while this isn't how TV, print, or most digital advertising platforms work, the risk is very real on social media.
  • 2015 Will See The Rise Of Dark Social
    Dark social is the sharing activity that is somewhat invisible to traditional analytics. It's the culmination of referrals and sharing of content that originates from instant messages, e-mails containing links, and most recently, the rise of ephemeral social communication platforms such as Snapchat, WeChat and WhatsApp.
  • Developing Your Audience Vs. Chasing Clicks: A Lesson From 'New York Times'
    To cap off 2014, executive editor of The New York Times Dean Baquet sent a lengthy note to his newsroom staff titled, "Charting the Future." One solution to the problems in particular rankled some editorial purists. The New York Times has created a new audience development department. Its "purpose is not to chase clicks but to expose as many people as possible to our finest work." And guess what? It's working.
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