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• Pepsi Pushes Social Graphs To Help Consumers Build Identity And Brand Loyalty by Laurie Sullivan

  Brands need to stop shouting at consumers and pull them up on the mountain to stand side by side. That's the message Frank Cooper, senior vice president and chief consumer engagement officer at PepsiCo Americas Beverages, sent attendees Monday during the keynote at the IAB Annual Leadership Meeting 2010 in Carlsbad, Calif. ...Read the whole story

• Social Media Not Preferred Recommendation Resource by Laurie Sullivan

  Word-of-mouth recommendations from friends or family remain the most influential resource on advice for those looking to purchase products and services, but overall, search engines are becoming a trusted source, too. ...Read the whole story

• Social Studies: Study Reports Students Access An Average Of 14.3 Screens, Have Potential To Reach 671 by Gavin O'Malley

  How does the average college kid's social sphere equate to contacts across all digital channels? Exactly 87 email contacts, 146 cell phone contacts, and 438 "friends" on social networks. Without factoring in contact overlap, that means every student in the nation has a potential reach of 671 consumers, according to a new "University of Media" study conducted by Mindshare's Business Planning group in partnership with Alloy Media + Marketing and Brainjuicer. ...Read the whole story

Social Media As A Sales Tool by Angela Hribar

Getting involved in social media can offer value to sales professionals, without requiring hours of time. In fact, there are a number of benefits to be gained by spending only minutes a week on popular social media sites such as LinkedIn and Twitter. Take advantage of these six guidelines for engaging in social media as a sales tool. ...More