Once Twitter does finally incorporate sponsored tweets, or what some like to call "ads," Biz and Ev will have to deal with the inevitable backlash of people getting posts they haven't signed up for (which is what the initial plan sounds like -- an unsolicited tweet worked into your feed with a hashtag to identify it as an ad.) Yes it's one thing to know that Kim Kardashian sends out nothing but marketing messages, but you followed her, so you've brought that on yourself. The one problem is figuring out how to tack the ads on -- maybe it's for ...Read the whole story
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Pepsi Pushes Social Graphs To Help Consumers Build Identity And Brand Loyalty
Brands need to stop shouting at consumers and pull them up on the mountain to stand side by side. That's the message Frank Cooper, senior vice president and chief consumer engagement officer at PepsiCo Americas Beverages, sent attendees Monday during the keynote at the IAB Annual Leadership Meeting 2010 in Carlsbad, Calif. ...Read the whole story
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Social Media Not Preferred Recommendation Resource
Word-of-mouth recommendations from friends or family remain the most influential resource on advice for those looking to purchase products and services, but overall, search engines are becoming a trusted source, too. ...Read the whole story
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Social Studies: Study Reports Students Access An Average Of 14.3 Screens, Have Potential To Reach 671
How does the average college kid's social sphere equate to contacts across all digital channels? Exactly 87 email contacts, 146 cell phone contacts, and 438 "friends" on social networks. Without factoring in contact overlap, that means every student in the nation has a potential reach of 671 consumers, according to a new "University of Media" study conducted by Mindshare's Business Planning group in partnership with Alloy Media + Marketing and Brainjuicer. ...Read the whole story
A client recently presented us with the ultimate challenge: over a short time frame (one month), show us what social media can do in comparison to AdWords. If you have any dealings at all with social media, you'll know this is nearly an impossible task.... ...More
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Marketers Sit On Facebook's Mobile Sidelines
There have been so many big numbers tossed out about Facebook lately, you'd think the site was in the lottery business. But the number that stands out the most to me is this one: 100 million. That's how many mobile users access Facebook across a range of devices -- actually, it's more than that, and growing daily. The safe bet is in time that the mobile user base will nearly mirror the overall user base, and that most of its usage will derive from mobile users. ...More
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