AdWords Vs. Social Media, Round I

A client recently presented us with the ultimate challenge: over a short time frame (one month), show us what social media can do in comparison to AdWords. If you have any dealings at all with social media, you'll know this is nearly an impossible task.... ...More

  • Marketers Sit On Facebook's Mobile Sidelines

    There have been so many big numbers tossed out about Facebook lately, you'd think the site was in the lottery business. But the number that stands out the most to me is this one: 100 million. That's how many mobile users access Facebook across a range of devices -- actually, it's more than that, and growing daily. The safe bet is in time that the mobile user base will nearly mirror the overall user base, and that most of its usage will derive from mobile users. ...More