t's always refreshing when legal proceedings reach the point when all the internal, confidential communications that companies really don't want you to see are finally made public. It's moments like these when you're reminded that, at the end of the day, every big company is pretty much run by a bunch of jerks. The Viacom vs. YouTube battle is no exception: as both sides try to get the case settled without a trial, the court documents unsealed this week by U.S. District Judge Louis Stanton are a tour-de-force in jerky executive tricks. I'm aware the various litigants don't care, of ...Read the whole story
Display ads will incorporate a variety of social elements in future campaigns, but integrating creativity and dynamic data today can provide marketers with indispensable consumer mindshare and loyalty. The technology now exists to create these opportunities. ...Read the whole story
With Google's across-the-board thrust into mobile of late, one piece that seemed to be missing was social networking. That started to change last month with its rollout of the mobile version of Google Buzz, the search giant's social-media sharing platform that lets users send out posts with their exact location. ...More