The Inevitable Workplace Policing of Social Media by Erik Sass

A few days ago I wrote about the challenges faced by employers whose employees post offensive content or comments on social media sites, potentially damaging the company's image. How, I wondered, might employers attempt to manage employees' social media use, given the sheer number of sites and complexity of the emerging landscape? Well, now I know: a syndicated online service, of course! ...Read the whole story

If A 'Social Media' Program Is Launched And No One Participates, Is It A 'Program'? by Tom Simons

Healthcare consumerism is growing and requires consistent nourishment -- that is where the profound opportunity lies for health organizations. The more options patients have to deepen their engagement, make informed decisions and manage expenses, the better. ...More

  • Deconstructing Foodspotting by David Berkowitz

    If you were going to create a new application or tool to take advantage of the current trends in social media, what elements would you include? Add your thoughts in the comments, but I'll share my wish list. ...More

  • How Much Do We Really Know About the Influencers? by Catharine P. Taylor

    Social media is a land of many holy grails - if it's not completely antithetical to have more than one - but probably none is more prized by marketers than the Influencer, that person who can sway opinion, get people to buy products and otherwise, well, influence the hearts and minds of dozens, hundreds and thousands of other people. ...More