Why Adding A 'Fan Option' to Brand Advertising Should Be De Rigeur

You may have seen the study put out yesterday by allrecipes.com and Psychster that studies the engagement activity around seven different online ad types (via Mashable). The stat that most stood out to me was this: "Corporate Profiles on social networking sites produced greater purchase intent and more recommendations when users could become a fan and add the logo to their own profiles than when they could not." ...More

  • The Ten Plagues Of Social Media

    In honor of the season, where some celebrate the ancient story of slaves' exodus from Egypt, it's time for a new telling of the ten plagues: the Ten Plagues of Social Media. ...More