Military Softens Policy of No Re-Tweet by Erik Sass

Like other big, risk-averse organizations, the U.S. military's first encounter with social media was marked by outright rejection: Just thinking about all that unstructured, chaotic communication probably gave some senior officers a rash, especially when it carried with it the possibility of security breaches. But in another sign that there is social media hope for even the most curmudgeonly of institutions, the military has changed its tune, according to the Frederick News Post (located in Frederick, Maryland, just a few miles from the U.S. Army's Fort Detrick). ...Read the whole story

Why Adding A 'Fan Option' to Brand Advertising Should Be De Rigeur by Catharine P. Taylor

You may have seen the study put out yesterday by allrecipes.com and Psychster that studies the engagement activity around seven different online ad types (via Mashable). The stat that most stood out to me was this: "Corporate Profiles on social networking sites produced greater purchase intent and more recommendations when users could become a fan and add the logo to their own profiles than when they could not." ...More

  • The Ten Plagues Of Social Media by David Berkowitz

    In honor of the season, where some celebrate the ancient story of slaves' exodus from Egypt, it's time for a new telling of the ten plagues: the Ten Plagues of Social Media. ...More