• J.D. Power 'AIMS' To Track Social Media

    When J.D. Power and Associates (JDP) acquired Web intelligence firm Umbria in 2008, the Westlake Village, Calif. market research firm was staking a claim in social media. Now, the company is launching its first social-media research product, the Auto Intelligence Monitor (AIM). ...Read the whole story

Six Steps For An Epic Promoted Tweet Fail

Marketers, if you're looking for tips on how to make the most of Twitter's new ad platform, skip this and harass your favorite Twitter guru. Heck, my cohort Cathy Taylor already gave a good taste of what's new about the ad model. There's enough sound advice out there. Instead, here are six simple steps you can take to fail miserably with Promoted Tweets.... ...More