Tuesday, April 20, 2010
  • J.D. Power 'AIMS' To Track Social Media

    When J.D. Power and Associates (JDP) acquired Web intelligence firm Umbria in 2008, the Westlake Village, Calif. market research firm was staking a claim in social media. Now, the company is launching its first social-media research product, the Auto Intelligence Monitor (AIM). ...Read the whole story