Mobile Social Activity On the Rise by Erik Sass

This week brought another study showing the steady increase in consumers using mobile devices to access social networks. This one comes from Ground Truth, a mobile media measurement firm, which found that social network activity accounts for 60% of the time spent on the mobile Internet. That's more than four times the amount devoted to the next most-popular activity -- Web portals -- which accounts for just 13.7% of total mobile Internet use. It's also way ahead of mobile messaging, which claimed just 7.4% of total time spent, and mobile downloads, which accounted for just 1.3%. ...Read the whole story

Social Media Is Not Really About Media At All by Cory Treffiletti

I think it's very possible that we have this whole social media thing wrong. We, as an industry, spend oodles of time focusing on social media and trying to unearth the special ways to "crack the code" of motivating consumers. The fact is that social media is just media, plain and simple. The real issue lies not within the media, but within the creative -- so maybe we should be referring to the wave of interest as "social creative" rather than "social media." ...More

  • With the Open Graph, Facebook Becomes the Entire Web's Friend by Catharine P. Taylor

    I never thought I'd say such a thing, but Mark Zuckerberg just rocked my world. And, whether you know it or not, he just rocked your world, too. I just finished watching the keynote at Facebook's F8 Developer Conference -- from the comfort of my dining room table -- and it became pretty clear that the Web as we once knew it is about to change dramatically, from a place where much of the experience is disjointed and almost completely determined by those who publish content, to being much more about how the content connects people -- and how people ...More

  • Six Steps For An Epic Promoted Tweet Fail by David Berkowitz

    Marketers, if you're looking for tips on how to make the most of Twitter's new ad platform, skip this and harass your favorite Twitter guru. Heck, my cohort Cathy Taylor already gave a good taste of what's new about the ad model. There's enough sound advice out there. Instead, here are six simple steps you can take to fail miserably with Promoted Tweets.... ...More