Monday, April 26, 2010
  • Papa John Goes Social To Tout Specialty Pies

    In an unusual twist, the company is offering the winner of the promotion a portion of the profits from sales of the top pie, which will join the menu list at restaurants, and $1,000 to help market the pie during the month when the finalists compete for sales volume. ...Read the whole story

  • Social Media: A Framework To Reach Mass Influencers

    Social influencers cannot be ignored. They band together -- billions strong -- and can make or break a campaign, tarnish a brand, or catapult a product line to the top of the "I must have" consumer list. But reaching them means marketers must identify them first. ...Read the whole story

  • NHL Expands Social Networking

    The National Hockey League has launched the next phase of its long-term strategy of taking hockey beyond the NHL.com hub to social-media and complementary sites. The League has begun using new Facebook tools that it hopes will make NHL fans advocates and promulgators of league content and opinions. ...Read the whole story

Great Time To Be A Marketer: Social Energizes Search

All those SEOs out there have a whole new dimension to focus on as they work to optimize Web sites not only for search engines, but also for Facebook. Keyword lists will take on whole new ...More