Feds vs. Facebook: Just Give Up Now by Erik Sass

It was inevitable, really: between the need of Congressional Democrats to rattle the media cage, and the need of Facebook to turn itself into a viable ad platform at any cost, there was bound to be some kind of collision. Predictably, the issue is privacy. Equally predictable is the outcome: Facebook will have to offer at least a few real concessions to hold on to the basic core strategy. ...Read the whole story

  • restaurants Papa John Goes Social To Tout Specialty Pies by Karl Greenberg

    In an unusual twist, the company is offering the winner of the promotion a portion of the profits from sales of the top pie, which will join the menu list at restaurants, and $1,000 to help market the pie during the month when the finalists compete for sales volume. ...Read the whole story

Kodak Builds Social Into Camera, Highlights Search, YouTube In Campaign. by Laurie Sullivan

Search engine marketing has become a bigger piece of Kodak's overall marketing plan, but a new share feature built into a camera takes the campaign into the product's designs. Leslie Dance, Kodak's vice president of brand marketing and communications, explains what she calls a "360 approach" to rebranding and supporting the company. ...More

  • Opening The Facebook Open Graph Mailbag by David Berkowitz

    Congrats, Facebook. You've made every media pundit sound like the female leads in "Clueless," forcing us to use the word "like" every fourth word: "So, like, now you can like every webpage, and then like it on Facebook, and then like Facebook pages, and you can like what your friends like, and it's, like, awesome." ...More

  • Great Time To Be A Marketer: Social Energizes Search by Derek Gordon

    All those SEOs out there have a whole new dimension to focus on as they work to optimize Web sites not only for search engines, but also for Facebook. Keyword lists will take on whole new dimensions as semantics, target markets, personal interests, and rising and falling memes become a critical part of deploying ads on Facebook. ...More