Oh, Darnell Dockett, we hardly knew ye; but then we knew ye a whole lot better when ye got naked online in front of thousands of viewers. Dockett, a defensive lineman for the Arizona Cardinals, has apologized after being chastised by coach Ken Whisenhunt and general manager Rod Graves for streaming live video of himself taking a shower, according to the Arizona Republic, which first reported the news. It seems Dockett, who tweets regularly, performed his public ablutions on Ustream after a dare and a $1,000 bet, then later bragged about it on Twitter. ...Read the whole story
Media6Degrees relies on social data to target ads to consumers online. Don't call this "behavioral targeting," says Ex-Googler and Media6Degrees CEO Tom Phillips. "It's a loaded word, and that's not what we do. Behavioral refers to observing specific behavior of particular browsers generally not identified beyond browser IDs. Trying to track that behavior is a fool's errand." ...More
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Social Confusion: Keeping Up With Social Media
Social media is a natural partner for email marketing. It gives marketers the opportunity to listen to customers, instead of simply talking to them. Here are some tips on how to keep social marketing current so you can keep listening to your customers.... ...More
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Searching Social Graphs To Clarify Conversations Across The Web (And Spell Check)
Search engines and technology companies building ad targeting platforms will pay attention to social connections and words used on the Web far more than paid search ads or recommendations. ...More
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The Devil's Advocate: Should Facebook Just Ignore All This Privacy Nonsense?
At the risk of turning this column from the Social Media Insider into the Facebook Ranter, let me close my month-long look at Facebook's (maybe too) Open Graph and ask the devil's advocate question: Should Facebook even listen to its critics, or just look at the numbers -- headed to 500 million users within the next several months -- and continue on with its plans? ...More
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Making Privacy Personal
The latest debates over Facebook's privacy policies may not last, but there's a lot of good coming out of the dialogue. If Facebook won't clearly explain how it publicizes consumers' information, others are trying to fill the void. Most resources have the echo-chamber effect, only reaching people who care about privacy and social media to begin with. But if enough of these echoes escape and start ricocheting around the water coolers where more Facebook users hang out, then there's a chance to bring the discussion to people who wouldn't intentionally look for it. ...More
