A shocking 21% of young adults said they would turn down a job if it didn't allow them to access social network sites or their personal email during work hours, according to a new global survey of workplace attitudes and behaviors by Clearswift, a software security company. This is part of a larger phenomenon which is blurring the lines between individuals' private and professional lives, Clearswift found in its survey of 1,600 managers and employees in USA, UK, Germany and Australia, performed in January and February. ...
Social media may or may not be advertising, according to some people on Madison Avenue, but according to the average consumer, it has emerged ... Read the whole story
Media6Degrees relies on social data to target ads to consumers online. Don't call this "behavioral targeting," says Ex-Googler and Media6Degrees CEO Tom Phillips. "It's ... Read the whole story
Social media is a natural partner for email marketing. It gives marketers the opportunity to listen to customers, instead of simply talking to them. ... Read the whole story
Search engines and technology companies building ad targeting platforms will pay attention to social connections and words used on the Web far more than ... Read the whole story