Will Work For Social Net Access by Erik Sass

A shocking 21% of young adults said they would turn down a job if it didn't allow them to access social network sites or their personal email during work hours, according to a new global survey of workplace attitudes and behaviors by Clearswift, a software security company. This is part of a larger phenomenon which is blurring the lines between individuals' private and professional lives, Clearswift found in its survey of 1,600 managers and employees in USA, UK, Germany and Australia, performed in January and February. ...Read the whole story

Ex-Googler Targets Social Behavior by Laurie Sullivan

Media6Degrees relies on social data to target ads to consumers online. Don't call this "behavioral targeting," says Ex-Googler and Media6Degrees CEO Tom Phillips. "It's a loaded word, and that's not what we do. Behavioral refers to observing specific behavior of particular browsers generally not identified beyond browser IDs. Trying to track that behavior is a fool's errand." ...More

  • Social Confusion: Keeping Up With Social Media by Neil Berman

    Social media is a natural partner for email marketing. It gives marketers the opportunity to listen to customers, instead of simply talking to them. Here are some tips on how to keep social marketing current so you can keep listening to your customers.... ...More

  • Searching Social Graphs To Clarify Conversations Across The Web (And Spell Check) by Laurie Sullivan

    Search engines and technology companies building ad targeting platforms will pay attention to social connections and words used on the Web far more than paid search ads or recommendations. ...More

  • The Devil's Advocate: Should Facebook Just Ignore All This Privacy Nonsense? by Catharine P. Taylor

    At the risk of turning this column from the Social Media Insider into the Facebook Ranter, let me close my month-long look at Facebook's (maybe too) Open Graph and ask the devil's advocate question: Should Facebook even listen to its critics, or just look at the numbers -- headed to 500 million users within the next several months -- and continue on with its plans? ...More