The Social Graf
This probably comes as a surprise to no one, but it's worth noting just the same: people who own e-readers are much more likely to participate in social networks, according … Read the whole story
Pepsi established a "Mission Control Center" for Gatorade that takes the brand's pulse 24/7. The center, which looks very much like a NASA control … Read the whole story
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According to a recent report from ROI Research Inc., sponsored by Performics, "S-Net The Impact of Social Media," social media permeates consumers' lives and … Read the whole story
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Some ideas are so obvious that, when they suddenly emerge, you wonder why it took so long for them to develop in the first … Read the whole story
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A couple of weeks ago, a friend from high school contacted me through Facebook. He suggested I might want to try a new application … Read the whole story
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PepsiCo. Social media marketing guru Bonin Bough spend a lot of time talking about what's been good about the soft drink marketer's social media … Read the whole story
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In the panel on paid and earned media, one of the questions arising is whether a brand has to be considered cool in th … Read the whole story
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Why bother with social media. For TurboTax, "We want to get more consumers, and we want to keep the ones we got," says Christine … Read the whole story
