Thursday, June 17, 2010
  • Pepsi's Bough Details Its Social Media Cred

    Pepsi established a "Mission Control Center" for Gatorade that takes the brand's pulse 24/7. The center, which looks very much like a NASA control room, tracks in real time analytics for campaigns, web sites, or social channels. The focus is on creating the largest sports brand in the world and one that goes beyond the liquid product. ...Read the whole story

Social Media Driving Consumer Behavioral Changes

According to a recent report from ROI Research Inc., sponsored by Performics, "S-Net The Impact of Social Media," social media permeates consumers' lives and affects communication, shopping and other activities, driving changes in consumer behavior online. ...More